Ethos, Logos, Pathos
Advertising Strategies
Bias
100
Ethos is
the credibility or authority of the speaker
100
Using a celebrity to endorse a product is called....
Star Power
100
What is Bias...
Having preconceived ideas about a subject that alters your judgement
200
Logos is
The logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
200
Saying Pop Tarts are part of a complete, balanced breakfast is an example of...
Omission
200
Connotation is
Emotional implications/associations that a word may carry
300
Pathos is
the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.
300
Bacon, Bacon, Bacon, BACON!!!!! is an example of....
Repitition
300
List three places that our biases come from
Media, Parents, Friends, Teachers
400
What do you need to include in a strong critical review?
Ethos, Logos and Pathos
400
Part of, Natural, Because we Care are examples of....
Weasel Words
400
What is a negative associated with having a certain bias?
Not being able to witness an issue, statement, problem etc. fairly
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