2010's Popculture
What's That State?
Encoura 101
Internet & Tech in the 2010s
Media Manager 101
100

This singer wore a dress made of raw meat to the MTV VMAs in 2010.

Lady Gaga

100

This state is known as the “Sunshine State.”

Florida

100

This was the previous name of our organization when ACT acquired it.

NRCCUA - Bonus 100+ Points

100

This app launched in 2011 and made disappearing photos the hottest trend for teens — and introduced Stories before Instagram copied them.

Snapchat

100

This is the only ad size that will run on Snapchat.

1080x1920

200

This AMC drama about a New Mexico chemistry teacher turned meth kingpin aired its third season in 2010.

Breaking Bad

200

This state is nicknamed the “Empire State.”

New York?

200

This product enables clients to easily build their ideal pool of students by filtering their student search by demographics, academic background, or interests.

Class Planner

200

Launched in 2016, this viral AR game had millions of people roaming streets, parks, and even cemeteries in search of digital creatures.

Pokémon Go

200

This is the minimum flight time required for SEM

6 Months

300

Which vampire romance film series released Eclipse in 2010?

Twilight Saga

300

This Midwestern state goes by the nickname “Show-Me State.”

Missouri

300

These three cities hold Encoura offices.

Austin, Boston and Kansas City

300

This short-form video platform, owned by ByteDance, became the most downloaded app in the world in 2019.

TikTok

300

This product can reach prospective students across all Google platforms—Search, Display, YouTube, and more. 

PMAX

400

This Disney film won Best Animated Feature at the 2010 Oscars.

Up

400

This state is home to more than 10,000 lakes — and its nickname says so.

Minnesota

400

This person leads Encoura’s product innovation, design, and activation endeavors.

Matt Ellis

400

Known for its simple question “What’s happening?”, this platform expanded its tweet character limit from 140 to 280 in 2017.

Twitter

400

This product enables dynamic digital signage across select target locations, engages users with real-time updates, event promotions, and targeted messages in high-traffic areas, improving information delivery and user experience.

Digital Out of Home

500

This basketball player announced “The Decision,” saying he was taking his talents to South Beach.

Lebron James

500

Known as the “Peace Garden State,” this state borders Canada.

North Dakota?

500

According to Brad, this student mindset typically represents the largest percentage of students across institutions

Experiential Interest

500

This 2010s internet challenge had participants dumping ice water over their heads to raise awareness and funds for ALS research.

the Ice Bucket Challenge

500

In Google Analytics, this metric measures the number of times a page is loaded or reloaded.

Pageview

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