Publications
Broadcast Media
Direct Mail
On the Web
Out of Home
100

The black-and-white ad featured in the daily morning edition

Newspaper

100

Jet-ski ad broadcast to commuters during the morning rush hour

Radio

100

Clothing catalog delivered to 3857 Aipek Lane

Printed Direct Mail

100

An ad at the top of a website

Banner advertisement

100

Nationwide Insurance ad painted on a sign on the side of the road. 

Billboard

200

Model wearing Revlon lipstick in the January issue of Teen Vogue

Magazine

200

Million-dollar ad aired during the Super Bowl

Television

200

Glossy booklets from your favorite clothing shops that fill your mailbox are:

Catalogs

200

 A vertical ad on the side of a website

Sidebar ad

200

Commonly found in train and bus stations.

Indoor billboards

300

Examples of this type of publication that can contain advertisements include JAMA, The Lancet, and the New England Journal of Medicine.

Journals

300

Sirius and XM are examples of these.

Satellite Radio

300
Type of direct mail advertising that gives special promotions and discounts.

Coupon Mailers

300

Newsletter sent to johnsmith@gmail.com from the Super Soccer Store

electronic direct mail

300

Electronic billboards

Spectaculars

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