Rhetorical Analysis
The use of symbols by humans to influence and more other humans.
What is rhetoric?
The collection of artifacts, practices, and beliefs of a particular group of people at a particular historical moment, supported by symbolic systems, and directed by ideology.
What is culture?
The concept that associates desire and looking with gendered power.
What is the male gaze?
A theory and political project that explores the diverse ways that men and women are socially empowered and disempowered.
What is feminism?
The concept that refers to any number of elements in daily life that by their very existence reveal the limitations to and artificiality of the sexual norms in a given cultural context.
Something that invites someone to think of something other than itself.
What is a sign?
A system of ideas that unconsciously shapes and constrains both our beliefs and our behaviors.
What is an ideology?
A mental representation of conscious or unconscious with fulfillment.
What is a fantasy?
A system of power relations in which the interests of women and the value of femininity are subordinate to the interests of men and the value of masculinity.
What is patriarchy?
A social system that privileges male/female sexual coupling over any other possible arrangement or expression of sexuality.
What is heteronormativity?
The three types of signs.
What are iconic, indexical, and symbols?
The process by which one ideology subverts other, competing ideologies and gains cultural dominance through the won consent of the governed (or dominated).
What is hegemony?
The type of pleasure that comes from the process of looking, and Freud identifies it as one manifestation of the sexual drive.
What is scopophilia?
Attending carefully to the ways in which gender merges with other forms of difference like race, class, sexuality, and ability in the lived experiences of individuals.
What is intersectionality?
Another projection or impression of the author indicated through textual features, but is a projection that only some audiences will ever notice.
What is fourth persona?
The second-order signification that operates at the level of ideology and myth.
The idea that a person's level of success is directly related to the amount of effort or drive that he or she puts forth in attaining his or her goal.
What is the American Dream?
Somatic demands upon the mind.
What are drives?
The conceptual shift where the focus moves from an emphasis of the systemic oppression of all women to the empowerment of individual women.
What is postfeminism?
A product of social forces and ways of talking about the world at a given historical moment.
What is discursive construction?
The idea that each element in a cultural system derives its meaning in relation to other elements in that system.
The five concepts that explain how media texts operate across ideological lines within in the context of American culture.
What are:1) exclusion, 2) whitewashing, 3) stereotyping, 4) assimilation, and 5) othering.
The scholar who developed apparatus theory as a way to understand how the actual environment and machinery of the cinema activates a number of Psychoanalytic motivations within viewers.
Who is Jean-Louis Baudry?
The four interrelated, stereotypical gender binaries.
What are: 1) active/passive, 2) public/private, 3) logical/emotional, and 4) sexual subject/sexual object?
The three sexual stereotypes in America media.
What are: 1) common/uncommon, 2) monogamous/promiscuous, and 3) wholesome/deviant?