I Spy from the slides
Orange
Which traditional media do marketers use to quickly reach national audiences
Radio
What was the digital media platforms we chose for Base Case
TikTok (Paid advertisement by content creators)
How many mini Tv's were there
6
Which social media site had the widest reach via advertising
Youtube
Who was the audience for the Base Case on the Media Schedule
Business professionals + Travellers
What colour was the Base Case on the Tv and Phone
White
What is the aim of a media schedule
Reach as many category buyers as possible.
What was the first advantage of marketing the Base Case on Social Media
Cost effective