GRP and TRP
A media schedule reaches 25% of the audience and has a frequency of 4. What is the GRP?
100
A media campaign has a universe of 1,000 people and reaches 500 unique people. What is the reach percentage?
50%
What's the definition of Universe?
Total defined population eligible to be counted for a particular event.
A TV program has a universe of 100,000 people and an audience of 20,000 people.
What is the rating?
20
A company pays $2,000 for 100,000 impressions. What is the CPM?
$20 CPM
A campaign reaches 30% of its defined target audience with an average frequency of 5. What are the TRPs?
150
An advertisement receives 600 total impressions among 300 different people. What is the average frequency?
2
What's the definition of Audience.
Number of people/households from the defined universe who are exposed to a media vehicle or placement under the measurement definition.
A media market has a universe of 200,000 people. A television program receives a rating of 10.
How many people are in the audience?
20,000
A media schedule costs $12,000 and generates 40 rating points. What is the CPP?
$300 CPP
A media schedule generates 12,800 gross impressions. The total audience universe is 8,000 people. What is the GRP?
160
A company could potentially advertise to 80,000 people. Its campaign receives 50,000 total impressions, but only 32,000 unique people saw the advertisement.
What is the campaign's reach percentage?
40%
Whats does GRP and TRP tell you?
GRP= They tell you how much gross percentage delivery the schedule generated.
TRP= These rating points are calculated specifically for the campaign's defined target.
A television program is targeting adults aged 18–34. The total universe for this group is 320,000 people, and 56,000 people watched the program.
What rating did the program receive?
17.5
An advertisement costs $7,500 and generates 250,000 impressions. What is the CPM?
$30 CPM
A campaign is targeting 4,000 people. It reaches 2,400 unique people in the target audience and delivers an average frequency of 6. What are the TRPs?
360
A media campaign has a universe of 25,000 people. The advertisement generates 18,000 total impressions and reaches 12,000 unique people.
Find:
A. Reach percentage
B. Average frequency
48%
1.5
What are the seven steps we learned for media planning?
1. Identify the business problem
2. Define the target audience
3. Study their behavior
4. Establish media objectives.
5. Decide on the media mix
6. Build the media schedule
7. Monitor and make edits
A media market has a universe of 500,000 people.
Program A receives a rating of 12.
Program B has an audience of 75,000 people.
Find:
A. The audience for Program A
B. The rating for Program B
Audience= 60,000
Rating= 15
A campaign has a total schedule cost of $20,000. It delivers 50 GRPs. What is the CPP?
$400 CPP
A media campaign has a total audience universe of 10,000 people and a target audience of 5,000 people. The campaign generates 30,000 gross impressions overall and 20,000 impressions among the target audience. Find:
A. The GRP
B. The TRP
GRP=300
TRP=400
A media campaign has a total universe of 120,000 people. The campaign generates 135,000 total impressions. Of the total universe, 72,000 unique people saw the advertisement at least once.
Find:
A. Reach percentage
B. Average frequency
C. How many of the 135,000 impressions were repeated exposures?
60%
1.875
63,000
What is aided and Unaided awareness?
Aided awareness: When you give someone a list, name, or prompt, and they recognize the brand.
Unaided awareness: When you do not give them any hints, and they can name the brand on their own.
Three programs are being compared.
Program A: Universe = 400,000; Rating = 15
Program B: Universe = 500,000; Audience = 100,000
Program C: Audience = 72,000; Rating = 12
Find:
A. The audience for Program A
B. The rating for Program B
C. The universe for Program C
Audience= 60,000
Rating= 20
Universe= 600,000
A media campaign costs $30,000 and generates 600,000 impressions. The campaign also delivers 75 GRPs.
Find:
A. CPM
B. CPP
CPM= $50
CPP= $400