Media Psych Theories
This theory proposes that people can learn by observing model behaviors and by observing the consequences of specific behaviors to determine how to behave
What is Social Learning Theory?
Generally accepted way of thinking, feeling, or behaving that most people in a group agree on and endorse as “right and proper"
What is Social Norms?
This philosopher believed that writing would create forgetfulness in learners because they will not use their memories
Who is Socrates?
Actively imagining becoming the character in a book or program and experiencing the events to the character as though it were you (from the inside out)
What is Identification?
Media depictions of cognitive, affective and behavioral activities that are considered to be socially desirable or preferable by most members of a society
What is Prosocial Media?
This theory proposes that audiences are active participants in choosing media types to participate in diversion, personal relationships, self-discover, or surveillance
What is Uses and Gratifications Theory?
The meaning we attribute to a product, company, idea or individual. A brand contains the stories we tell that capture relationships, experiences, values, social contracts and expectations
What is Branding?
This man proposed that children are more likely to behave like aggressive-mediated models when models closely resembled real people
Who is Albert Bandura?
The experience of being involved in a narrative through cognitive and emotional immersion, imagery, and connection with characters.
What is Narrative Transportation?
Educational media has been shown to positively impact children's classification skills, reading skills, and school readiness... with the exception of this group.
What is children under the age of 2 years old?
This theory suggests that when someone experiences an emotionally charged event, there is a need to disclose this to others because verbalizing experiences make them easier for the person to understand.
What is Emotional Broadcaster Theory?
A method of learning about oneself through examining differences and similarities with others
What is Social Comparison?
The main theorist associated with Social Representation theory, suggesting that it is a lens that helps us look at how people make sense of the world around them
Who is Serge Moscovici?
Interest in a media persona becomes so focused that dysfunction or pathology result (e.g., willingness to commit a crime for the celebrity, disdain if the celebrity were to die)
What is Celebrity Worship?
The level of morality wherein an individual cares about what others think and looks towards society to determine how to behave
What is the Conventional Level of moral development?
The theory that proposes that social identities can be reinforced through shared media that reinforces beliefs about that social identity. Therefore, media consumers seek equilibrium in their attitudes to avoid tension and distress
What is Reinforcing-Spirals Model?
Things that are a part of our day-to-day lives that are not discussed
What is non-discursive?
This theorist believes that representation is a process wherein members of society use language to produce meaning by organizing signs to understand and describe the world, and to cultivate a wider set of values of ideologies
Who is Stuart Hall?
The phenomena that may lead devoted fans to proximity seeking, whether done so virtually or through live audience experiences.
What Parasocial Attachment?
A theory that proposes that care, fairness, loyalty, authority, and purity are values that are at the foundation of intuitive morality, which informs short-term and long-term moral decisions
What is the Model of Intuitive Morality and Exemplars (or MIME) Theory?
Persuasive communication leads to attitude change through two routes towards persuasion. What are the two routes and name of the theory?
What is the central and peripheral routes of persuasion within the Elaboration Likelihood Model?
Linking new information to existing cognitive structures, making it more comprehensible and acceptable to individuals. Naming and classifying a new object in one’s previous body of knowledge
What is Anchoring?
This woman proposed that the constant presence of mobile devices, combined with the ways that social media can function as a transitional object may become problematic because the individual may become in need of constant validation
Who is Sherry Turkle?
The concept that suggests by observing a role model, media audiences can expand the breadth of their own desires for various activities and experiences
What is vicarious experience?
This man divided moral reasoning into two categories, Heteronomous and Autonomous morality, which are proposed to span the ages of 4-8 years old and around 9 years old, respectively.
Who is Jean Piaget?