Definitions
Film
Advertising
The New Media
Potpurri
100
The name for this form of communication comes from combining the words web and log.
What is a blog
100
This person is responsible for interpreting the script and directing the actors
What is a director
100
And example of this can be seen in an episode of Friends where Rachel Green drinks a can of Coke and the label clearly faces the camera
What is product placement
100
This is a social networking platform that mimics facebook
What is Ning
100
The documentary "Hip Hop Beyond the Beats and Rhymes" deals with a hip hop fans concerns about the music industry's representation of this.
What is masculinity
200
This is the term given to the marketing practice by companies of using images and slogans to identify their product and create recognition.
What is a brand or branding
200
The difference between this and a classic is that a classic film will stand the test of time, while this may simply be a money maker.
What is a blockbuster
200
Adverstisers hope to develop this by making their product as recognizable as possible.
What is brand loyalty
200
Web 1.0 refers to content on the internet that you can only read or view whereas wen 2.0 refers to content on that internet that you can do this with
What is interact/or create
200
This Dixie Chicks song is a direct reference to the censorship and hate they experienced as a result of lead singer, Natalie Maines, anti-Bush comment.
What is Not Ready to Make Nice
300
Term given to individuals outside of traditional journalism who use Twitter and blogs to break new stories.
What is a citizen journalist
300
The process where a film maker or director sketches out frames of the film in order to plan out shots.
What is a storyboard
300
This company has been accused of being hypocritcal based on the messages in marketing campaigns for two of their products.
What is Unilever
300
Websites are the only type of media in Canada not regulated by this
What is Canadian Content
300
Some suggest that this is a dying medium.
What is the newspaper
400
Concept that media creates realities Decisions have to be made about the content, and how people, animals, objects, etc… will be presented
What is Construction
400
This person is responsible for coordinating all financial and scheduling aspects of the shooting phase of a production
What is Line Producer
400
Many companies have turned to this type of advertising because they don't have to pay to have it show on network TV.
What are viral videos
400
RSS is the short form for this
What is real simple syndication
400
This is an elite list of celebrities compiled based on their bankability as stars.
What is the A list
500
Values, beliefs, and/or myths presented in the media. These beliefs shape our hopes, fears, desires, and our views on issues
What are Creeds
500
A shot were two actors are in the frame together and shot from the waist up
What is a two shot
500
Tiger Woods' infamous infidelities became part of a marketing angle in a Nike commercial where Woods appeared to listen to this
What is his father's voice
500
This is the term given to the impact that individuals make online
What is a digital footprint
500
What is the name of the musical group that Mac Graham belonged to before going solo?
Who are The McAuley Boys
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