TV Basics
Sales 101
Competitive Landscape
Got Talent?
CBS
100
A notarized statement from a television station that confirms the commercial actually ran at the time shown on the station’s invoice.
What is an affidavit.
100
Questions to uncover a client's need for advertising.
What is a Client Needs Analysis (CNA).
100
Competes with LIVE! weekdays at 9am on WBAY, WGBA and WLUK.
What are: WBAY - The Queen Latifah Show WGBA - The Today Show (Hour 3) WLUK - Live with Kelly & Michael
100
Anchors our 5, 6 and 10 o'clock newscasts.
Who are Erin Davisson and Tom Zalaski (E & Z).
100
#1 drama on television (all adults).
What is NCIS.
200
A program that immediately precedes another program on the same station or network.
What is lead-in.
200
The three basic sales questions.
What are: Who are you trying to reach? When do you want to reach them? How much money can you allocate?
200
Competes with Local 5 News at Noon on WBAY, WGBA and WLUK.
What are: WBAY - Action 2 News at Noon WGBA - Days of our Lives WLUK - The Wendy Williams Show
200
Hosts Local 5 Live!
Who are Lisa Malak and Justin Steinbrinck.
200
#1 comedy on television (all adults).
What is The Big Bang Theory.
300
The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication.
What is gross rating points or GRPs.
300
A presentation should be more about ____________ and less about ____________. (WIIFT)
What are Benefits and Features.
300
Competes Local 5 News at Four on WBAY, WGBA and WLUK.
What are: WBAY - Action 2 News at Four (Half Hour) WGBA - Access Hollywood WLUK - Judge Judy
300
Anchors weekday This Morning and Local 5 News at Noon.
Who is Rich Klindworth.
300
Longest running game show on television.
What is The Price is Right. The show, which debuted in 1972 and made Bob Barker a TV legend during his 35 years as host, is actually a revival of an earlier incarnation of the show, which aired from 1956 to 1965.
400
The percentage of households or people exposed to a program, group of programs or an advertiser’s schedule over a specific time period.
What is reach.
400
The kind of question that can't be answered with a yes or no.
What is open-ended.
400
Competes with Local 5 News at 630p on WBAY, WGBA and WLUK.
What are: WBAY - Entertainment Tonight WGBA - Inside Edition WLUK - Wheel of Fortune
400
Host of The Price is Right.
Who is Drew Carey.
400
Anchor of weekday CBS Evening News.
Who is Scott Pelley.
500
A direct, pro-active request by a media or other entity to have an email address or mobile phone number added to a specific mailing list.
What is opt-in.
500
Lack of perceived value or lack of urgency are common examples.
What is an objection.
500
Competes and Local 5 News at Ten and Letterman on WBAY, WGBA and WLUK.
What are: WBAY - Action 2 News at Ten, Jimmy Kimmel Live WGBA - NBC 26 Live at Ten, The Tonight Show with Jay Leno WLUK - Arsenio (an Hour)
500
Hosts of The Talk.
Who are: Julie Chen Sara Gilbert Sharon Osborne Aisha Tyler Sheryl Underwood
500
Anchors The NFL Today on CBS.
Who is James S. Brown. Along with analysts Dan Marino, Shannon Sharpe, Boomer Esia?son and Bill Cowher.
M
e
n
u