Media Vocabulary
What is the short text at the top of a news story called?
headline
In the Dead Poets Society trailer, was the teacher shown positively or negatively?
positively – inspiring/heroic
If an article only shows one side, it has ___?
bias
Fill the gap (connectors of order): “____, we watch the trailer; ____, we discuss.”
First … then / next
Which word has voiceless /θ/? think / this
think (/θ/). (this = /ð/)
A picture + words used to sell a product is called an ___?
advertisement/ad
Give one adjective that describes a negative stereotype of teachers in media.
lazy, bossy, strict, boring
What is more neutral: “Teachers fight government” or “Teachers negotiate with government”?
Teachers negotiate with government
Some students love podcasts, ___ others prefer blogs.
while / whereas (accept but)
Which word has voiced /ð/? they / theme
they (/ð/). (theme = /θ/)
If a news story is not true, we call it ___ or ___
fake news / misinformation
Give one adjective that describes a positive stereotype of teachers in media.
inspiring, supportive, caring
Which word shows negative bias? “demands” or “requests”?
demands
The video had subtitles; ___, more students understood
therefore / as a result / so
Word stress: Mark the stressed syllable and say the word.
media • society • identity
ME-dia • so-CI-e-ty • i-DEN-ti-ty.
What do we call the people who are expected to receive a message?
audience
Why do media stereotypes of teachers matter?
They influence how society sees teachers / affect respect for the profession
Tell me the tone: Positive, Negative, or Neutral.
Teachers plan march next week
Neutral
___ the headline praised the teacher’s creativity, the article criticized her methods. ___, readers felt confused about the message
Although / Even though, as a result / therefore
-ed endings (say them): watched • shared • posted → /t/, /d/ or /ɪd/?
watched = /t/ • shared = /d/ • posted = /ɪd/
Complete the sentence: “Media are never neutral, they are always ___.”
constructed / biased
Rewrite this negative headline in a neutral way: “Lazy teachers protest again, students suffer.”
Teachers protest for better conditions; classes interrupted
Who’s the Agent? (Who does the action?)
Teachers were blamed in the report
Not stated / missing
Use a reason connector and a contrast connector to join these complete ideas:
The headline uses strong adjectives. Many readers click quickly. The article gives little evidence
Because the headline uses strong adjectives, many readers click quickly; however, the article gives little evidence
Sentence stress & fall intonation: Read and stress content words.
I THINK the HEADline is BIAsed beCAUSE of the VERB aT TACK (falling tone).