An email to your mom telling her about your midterm grade is an example of what level of communication?
interpersonal communication
100
True or false:The People's Choice study of 1940 found that audiences are unaffected by media campaign messages.
false; audiences are indirectly affected.
100
An early writing surface made of reeds by the Egyptians is called what?
papyrus
100
Who invented the gramophone?
Emile Berliner
100
Name one person famous for conducting early experiments on depicting motion with photos.
Eadweard Muybridge and Etienne Marey
200
This model of mass communication looks to understand how audience members use mass media to create a shared experience.
ritual model
200
According to the resonance model, what primary factor in communication will determine a candidate's success with voters?
How well the candidate's basic message connects with voters' preexisting feelings.
200
Name one major advantage of electronic books.
1. customer can carry lots of books in the space of a single, portable device.
2. instant gratification when you decide you want a particular book
3. long tail availability of titles
200
True or false: Social music is music that comments on social concerns
false; music that people perform for each other in a social setting
200
In what decade did movie theater attendance peak?
1940s
300
Which dimension of media literacy is an audience member using when decoding the meaning of the menacing music in an episode of Inner Sanctum Mysteries?
aesthetic dimension
300
If we want to know whether radio or television political ads are more persuasive, what kinds of effects are we looking for?
media effects
300
What invention led to the standardizing of language, spelling, and grammar?
printing press
300
The BBC represents the convergence taking place in the sound industry for what reason?
It transmits its broadcasts via Internet as well as over the air.
300
How did the surprise movie hit "300" control costs, thereby helping profitability?
the use of digital sets and backgrounds
400
True or false: low levels of media literacy tend to correlate with conclusions of negative media effects on the public at large.
true
400
A media scholar is trying to find out if the editorial focus of a newspaper changed after it was purchased by a large media conglomerate. What kind of effects is he looking for?
ownership effects
400
Name two functions of book publishers.
buy manuscripts from authors, suggest revisions, hire artist for cover illustration, hire designer for page layout, send book to printer, market the book, distribute book to wholesalers
400
What genre of music are you likely listening to if the lyrics deal with heartbreak, kids, and adult relationships?
country music
400
True or false: The Hays Office established the Production Code because actors and actresses had protested having to do nude scenes in films.
false; Hollywood wanted to be responsible and not produce films that would lead to criminal or immoral behavior
500
What are the four elements of the transmission model of communication?
Sender, message, channel, receiver
500
True or false: A study that looks at whether press coverage of budget deficits made audiences talk more about government spending would be an example of social learning.
false; agenda setting
500
True or false: Book censorship efforts in the United States are most often national in scope.
false; local, generally limited to removing specific titles from school libraries or reading lists.
500
How did radio reinvent itself following the growth of television?
Radio became a companion medium, with specialized formats serving narrow niche audiences.
500
True or false: Netflix does most of its business renting current bestselling DVDs.
false; about 70 percent of Netflix's disc rental business comes from older films.