What are the two key characteristics of mass society?
urbanization and industrialization
100
What is the logic of safety?
maximize profit and minimize risk
100
What photographer is best known for covers of Vanity Fair and Rolling Stone magazines?
Annie Leibovitz
100
What was the first newspaper in the North American colonies?
Publick Occurences
100
What is ideology?
a worldview, a broad set of values and beliefs that are shared and integral to living out our daily relations
200
In mass society, to what binding agents do people turn to learn the new rules and values of society?
mass media
200
What company owns media properties on every continent except Antarctica?
News Corporation
200
What are trade magazines?
Magazines targeted at specific industries and carry ads for people who are in that business.
200
In what kinds of newspapers did journalistic objectivity begin as a professional standard?
penny press
200
A media scholar that studies how audiences interpret the meaning of images in mass media will use which effects model of communication?
critical/cultural model
300
Which effects model examines what people do with messages in order to construct their worldview?
critical/cultural model
300
Who is the largest owner of radio stations in the United States?
Clear Channel Communications
300
What was Matthew Brady's greatest contribution to photojournalism?
The idea that photos could be documents that preserve history.
300
Why did Joseph Pulitzer want his "New York World" to publish more content that would appeal to women?
Women were the primary purchasers for the household, and advertisers wanted to reach them.
300
The top women's service magazines perpetuate which ideological construct?
traditional gender roles
400
In which kind of effect is cultivation analysis interested by focusing on heavy users of television?
active audiences
400
Identify TWO characteristics of long tail media.
1. high number of goods
2. low cost of reaching markets
3. ease of finding obscure products
4. lots of titles available
5. smaller audiences per title
400
True or false: Advertorials are magazine articles that are highly critical of the advertising industry.
False; advertorials are advertising content designed to look like editorial content in magazines.
400
How have long tail media affected major newspapers?
1. Several have closed
2. several have moved to web-only publication
400
A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts. Which media effects theory explains this phenomenon?
spiral of silence
500
A media scholar is trying to find out whether press coverage of the government shutdown made audiences talk more about government spending. What effects theory is the scholar using?
agenda setting
500
Give one example of horizontal integration and one example of vertical integration.
Horizontal: Clear Channel--owning lots and lots of radio stations
Vertical: studio system
500
What is an "all access" magazine subscription?
A single subscription that lets a reader receive both the print and electronic versions of a magazine.
500
Identify TWO values or criteria that guide the selection of news stories.
ethnocentrism (proximity)
rarity
scale or consequence
personalization
visuals
timeliness
human interest
500
True or false: The channel used to transmit a message can change the meaning of a message.