Theories
meaning is created through signs, including denotation and connotation
Semiotics by Roland Barthes
term refers to everything placed in front of the camera, including costume, props, and setting
Mise-en-scene
Netflix series blends sci-fi, horror, and coming-of-age genres while relying heavily on intertextuality
Stranger Things
This ideology is reinforced in Snow White and the Seven Dwarfs through passive female representation and male dominance.
audiences decode media texts in dominant, negotiated, or oppositional ways
Reception Theory - Stuart Hall
This is a widely recognised and simplified version of a person or group
Stereotypes
drama follows an East German spy infiltrating the West during the Cold War.
Deutschland 83
This ideology is explored in Deutschland 83 through the contrast between East and West political systems
Communism vs Capitalism
media industries are controlled by a small number of powerful conglomerates focused on profit
Power and Media - Curran and Seaton
This term refers to companies owning multiple media platforms (TV, film, publishing)
Conglomerate
music video features a bullied boy with telekinetic powers, linking to themes of isolation and power.
Titanium
deology is encoded when media texts suggest success is achieved through individual effort rather than structural support
Meritocracy
imitate violent behaviour after repeated exposure
cultivation theory by George Gerbner
This describes when a media text references another text
Intertextuality
magazine is sold by homeless or vulnerably housed individuals as part of a social enterprise model
This ideology is present when media texts normalise dominant cultural values and marginalise alternative viewpoints
gender is constructed through media representations rather than being natural
Liesbet van Zoonen
This term refers to media products being released across multiple platforms simultaneously
Convergence
film is often analysed for its representations of gender and traditional ideology.
Snow White
This ideology is promoted when media texts emphasise individual success, free markets, and competition over collective welfare.
Neoliberalism