Theorist
headlines, anchorage, articles, daily circulation
PRINT MEDIA/NEWSPAPERS
the sense of equality to both genders that women have created and cultivated for the past 50 or 60 years
FEMINISM
the often hurtful beliefs about a certain group of people
STEREOTYPE
When the camera slowly moves across a screen
Pan
treating people differently because of social differences and labels, either consciously or unconsciously
BIAS
The words that accompany an image (still or moving) give the meaning associated with that image
ANCHORAGE
a positive belief that has changed the perception about a group of people
COUNTERTYPE
That hyperreality is a never-ending chain in media
Baudrillard
Camera showing a lot of detail of an object
Extreme closeup
the way aspects of society, such as gender, age or ethnicity, are presented to audiences.
REPRESENTATION
belief based not on fact but on a story that has no actual proof
MYTH
logo, motto, marketing, company, font, layout
PRINT ADVERTISEMENT
Barthes
the study of signs
Semiotics
the theory that in stories exists a good and bad (or evil) and that those opposites must exist
BINARY OPPOSITION
the start of a boring day at school in the beginning of a film
Reception theory: when the media is encoded by the producer, and sends a message which the producer wants the audience to understand.
Stuart Hall
The camera shoots a conversation from both points of view of the speakers, generally focusing on one person in the frame
Over the shoulder shot
MUSIC VIDEO
the system and ideology of male power
PATRIARCHY
a seismic, crazy event that challenges that equilibrium and puts the story in motion
DISRUPTION