This bearded man is the programmatic lead at Digitas.
Who is Bryan Sherman?
100
The original name for this industry-funded organization was the “Broadcast Rating Council”.
What is the MRC (Media Ratings Council)?
100
This is what agencies and publishers use to place advertisements on websites.
What is an Ad Server?
100
Site served placements lose this verification metric.
What is Viewability?
100
Not Yelp elite but I should be the duke of Chipotle.
Who is Theresa Castagnola?
200
The act of purchasing ads through auctions in real time.
What is RTB (Real Time Bidding)?
200
This percentage of pixels must be on the viewable space of a browser page for an impression to be considered viewable.
What is 50%?
200
This is a tool on your browser that allows you to see what pixels are firing on the page, as well as doubling as a compliance vendor.
What is Ghostery?
200
This verification category requires updating a keyword list.
What is a Custom List?
200
Way back Wednesday - I dressed as a Pikachu for Halloween in Kindergarten.
Who is Morgan Warshaw?
300
This is the type of inventory that can be brought programmatically, but planners are generally concerned that is unsold and low quality.
What is remnant inventory?
300
A viewable display ad must render on page equal to or greater than this amount of time.
What is 1 second?
300
The very first ad server ever created (by Microsoft), it was purchased by Facebook in 2013.
What is Atlas?
300
This company utilizes a crawler and pixel learning system.
What is Double Verify?
300
I have 8 years of competitive "Ultimate" experience.
Who is Larry Hu?
400
This is the primary reason to purchase inventory programmatically.
What is efficiency?
400
This is the first specification released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players.
What is VAST (Video Ad Serving Template)?
400
This is the standard markup language used by developers to create sites.
What is HTML?
400
This is also known as "incidental road block".
What are Ad Collisions?
400
Call me crazy, but I hate avocados and sushi.
Who is Isabelle Andrews?
500
This is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers.
What is a PMP (Private Marketplace)?
500
Digitas amends terms and conditions created by these two entities.
What are the IAB (Interactive Advertising Bureau) and AAAA (American Association of Advertising Agencies)?
500
This is one of the three main core technologies used to produce content on the Internet, a high-level, dynamic, untyped, and interpreted programming language.
What is Javascript?
500
When the actual URL in which an ad is delivered is "masked" by being layered through other URLs.
What is Impression Laundering?
500
I once hired my former boss who hired me fresh out of college.