The three overall categories that IAS provides insights on
What is brand safety, viewability, and fraud?
100
I am appended on the backend and can be used for a variety of things like research studies, verification, or compliance.
What is an event tag?
100
Responsible for loading all the placements into Prisma and then pushing them to DCM
Who is Media?
100
A measurable value that demonstrates how effectively our campaigns achieve the goals of our client.
What is a KPI (key performance indicator)?
100
The person who maintains your client's website
Who is a webmaster (or developer team)?
200
Site served placements lose this verification metric.
What is viewability?
200
This type of creative allows you to fire additional ad calls on the back end when using a standard tag
What is a redirect?
200
Responsible for granting other teams/partners access to DCM.
Who is Media Tech?
200
An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
What is the IAB (Interactive Advertising Bureau)
200
Dynamic tags/piggybacked pixels can't be delivered when this format of floodlight tags are enabled
What is an image pixel (or spotlight)?
300
This percentage of pixels must be on the viewable space of a browser page for an impression to be considered viewable.
What is 50%?
300
The very first ad server ever created (by Microsoft), it was purchased by Facebook in 2013.
What is Atlas?
300
Responsible for communicating timelines and target launch dates to clients
Who is Project Management/Account Management?
300
A software tool that sorts and houses information, and spits it out in a way that’s useful for marketers, publishers and other businesses.
What is a DMP (Data Management Platform)?
300
The tool built into all browsers used for testing pixels, debugging, maintaining, and supporting websites, programs, and applications.
What is developer tools?
400
This is also known as "incidental road block".
What are ad collisions?
400
The time period that allows a DoubleClick servers to store cookied users after being exposed to conversion tags.
What is a lookback window?
400
Reporting and readouts are created by and analyzed most closely by this team
Who is DNA (or S&A)?
400
A technology that automates the purchase of advertising inventory.
What is a DSP (demand-side platform)?
400
This is the standard markup language used by developers to create sites.
What is HTML?
500
The common API for mobile rich media ads that will run in mobile apps.
What is MRAID?
500
DCM Report type that allows you to understand how users were exposed to your advertising leading up to a conversion
Path to Conversion report (P2C)
500
The new CEO of Publicis Groupe
Who is Arthur Sadoun?
500
This is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers.
What is a PMP (private marketplace)?
500
A method of loading a script tag that has the advantage of not slowing the page down