This is the industry standard definition of a viewable ad in web.
What is 50% or more in view for at least 1 second?
100
This is the new media planning and billing tool that all Publicis agencies will eventually adopt.
What is Prisma?
100
A publisher using DFP would prefer to receive tags in this format.
What are Internal Redirects (InRed)?
100
This format makes it easy for creatives to run across desktop and mobile.
What is HTML5?
100
This is the name of the program to regulate behavioral advertising.
What is Ad Choices?
200
The verification metric that refers to the ability to read through the ad tag iframe to the actual domain url.
What is see through rate?
200
This is the maximum allowed budget with a particular campaign, and the sum of all IO's should never exceed it.
What is the Media Buy Authorization (MBA)?
200
A type of click tracker that allows the publisher to update the landing page URL.
What is a Dynamic click tracker?
200
If you're working in mobile apps, you'll probably need to implement one of these.
What is an SDK?
200
The name of the browser header signal that allows web users to opt out of tracking.
What is Do Not Track (DNT)
300
This is the name of Google's built in viewability product.
What is ActiveView?
300
Today, MediaVisor data flows into this system, used by the Accounts Payable team.
What is ePlus?
300
These allow you to turn your floodlights into cookie pools to be targeted.
What are remarketing lists?
300
This is a method used to transfer computer files from one host to another host over a TCP-based network, such as the Internet.
What is File Transfer Protocol (FTP)?
300
The amount of money paid annually to utilize the Ad Choices icon in the US.
What is $7500?
400
This is the organization that reviews and accredits the methodologies of verification vendors (among others).
What is the Media Ratings Council (MRC)?
400
These are sent to media partners to outline previous month’s media delivery and spend.
What is a request for invoice (RFI)?
400
If you're trafficking a pre roll ad in DoubleClick, you'll probably want to use this kind of tag.
What is a VAST tag?
400
In excel, you might use this function to search for a value within a table array (hint: it returns a value in the same row from another column).
What is a VLookup?
400
The name of the self regulatory program for in app advertising.
What is App Choices?
500
These are the two methods of measuring viewability in web.
What are the geometric and browser optimization (flash) methods?
500
This is an excel document used to track the financial performance of a campaign.
What is a delivery tracker?
500
In DCM, you would implement a publisher pixel as this, within a Floodlight activity.
What is a dynamic tag?
500
Defined as "rule or pattern that specifies how a certain input sequence should be mapped", we sometimes use these in both ad serving and tag management.
What is a macro?
500
The consortium of the leading national advertising and marketing trade groups that collectively manage the Ad Choices program.