Random
Audience
Language
Representation
Institutions
100
The organisation of programmes over a period of time
What is scheduling
100
a situation that occurs when the audience choose to read a media text in a different way to how it was intended
What is an oppositional reading.
100
French word for 'type'
What is genre
100
An oversimplifed representation of a group
What is a stereotype
100
Lowbrow newspaper
What is a tabloid
200
The study of signs
What is semiology
200
A small targetted group of people
What is a niche market
200
A camera shot that takes the place of the character
What is a P.O.V shot
200
A one sided viewpoint
What is bias
200
This makes sure that a text produced by a institution is in line with its values
What is institutional gatekeeping
300
The removal or witholding of information from the public
What is censorship
300
The idea that people are not manipulated by the media but pick and choose how to use it
What is the uses and gratifications theory
300
To suggest or imply a cultural meaning on top of the actual literal meaning
What is a connotation
300
A phenomenon that describes the way the media sees women and gender from a male viewpoint
What is 'the male gaze'
300
A style of cinema that trys to create realism by using improvisation and shaky camera
What is cinema verite'
400
The idea that individuals have more control over their media consumption habits
What is viewer soveriegnty
400
A hyped over reaction to the media fearing that societies values have collapsed
What is a moral panic
400
French word for 'what is in the frame'
What is Mise - en - scene
400
How maleness is portrayed.
What is masculinity
400
The idea that media is ideologically controlled by the state
What is the culture industry
500
The idea that the media can be blamed for society's problems
What is the media effects model
500
A marxist theory that convinces us we should submit to a ruling elite
What is Hegemony
500
When one media text references another
What is intertextuality
500
The process in which a media text represents and idea and is shown to us the audience
What is mediation
500
The process of diluting or removing the rules in an industry
What is deregulation
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