Colours
It is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White
Their slogan is "eat fresh!"
Subway
Persuasion technique using logic, argument, and statistics.
Logos
Anything that is read, listened to, or viewed.
Text
Things that are scarce have more worth.
Scarcity Principle
It is indicative of wealth, luminosity and money.
Gold
Their slogan is "just do it!"
Nike
persuasion technique using celebrities.
Ethos
To analyze for meaning.
Read
Type of item being sold.
Product
It is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Red
They make iPhones & Mac computers
Apple
Persuasion technique using senses, love, desire.
Pathos
The person/thing sending the message.
Sender
Refers to the tendency to heavily rely on the first piece of information offered when making decisions.
Anchoring
It combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Orange
a customer’s gut-feeling about a particular product, company, or service. A company’s reputation.
Brand
Specific groups of people that media producers or advertisers want to reach.
Target Audience
The person/thing receiving the message.
Receiver
We are conditioned to believe that prices ending in “99” round down to the nearest dollar order to understand how and why it was created.
Odd Pricing
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief
Gray
extending the brand name to other products
Brand Extension
Recipients of the intended communication.
Audience
The pattern we use whenever our eyes scan across a page
Z-Pattern
How a product is presented will affect its value If a new drink was poured into a wine glass, you'd compare it to wine prices. If it was poured into a champagne glass, you'd compare it to champagne prices, which are double wine prices.
Perceived Value