Persuasion
The News
Stereotypes
New Media
Misc
100
Companies pay millions for this type of persuasion in popular movies.
What is Product Placement?
100
This theory was developed by Noelle-Neumann
What is the Spiral of Silence?
100
This is a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
What is a Stereotype?
100
This is why "New Media" is so different than other forms of mass communication.
What is Many-to-many communication?
100
This man introduced the Cultivation Theory
Who is George Gerbner.
200
Effective persuasion attempts to change a persons _______ before changing their behaviors.
What are Attitudes?
200
Most people choose what news to consume based on this.
What is Reinforcement?
200
The most widely method for research in the area of stereotyping is this.
What is Content Analysis?
200
The tendency for youth to be constantly connected through some type of technology is called this.
What is Perpetual Linkage?
200
One research finding from this theory states that people who watch many hours of TV are more likely to have a home security system.
What is Cultivation?
300
This framework explains two routes to persuasion; the central route and the Peripheral route.
What is the Elaboration Likelihood Model?
300
Name two thing that help recall and comprehend the news?
What is Interest, Prior Knowledge, narrative structure, Habit of discussion, Relevance
300
This is an organized pattern of thought or behavior that organizes categories of information and the relationships among them.
What is a Schema?
300
The chapter says that we do not multi-task, but instead we do this.
What is Task Switch?
300
People tend to hide their views for fear of isolation in this theory.
What is Spiral of Silence?
400
This theory states that media affects others more than ourselves.
What is the Third Person Theory?
400
Framing originated from this other mass communication theory.
What is Agenda-Setting Theory?
400
If a film has a scene in which two or more named female characters have a conversation about anything at all besides men, it passes this test.
What is The Bechdel Test?
400
On the internet more communication is likely to take place if the comments made are this.
What is Negative?
400
If a film has a scene in which two or more named female characters have a conversation about anything at all besides men, it passes this test.
What is The Bechdel Test?
500
The study about the feasibility of future nuclear powered submarines from the 1950's shows the power of this.
What is Credibility?
500
The Agenda Setting Theory started while studying this.
What are Political Campaigns?
500
This is the fake town in Canada that Kimball and Williams studied.
What is Notel?
500
This theory examines people who communicate in multiple ways.
What is Media Multiplexity Theory.
500
This is my Snap Chat username.
What is Stuiebooey
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