Media, Culture, Society
Power and Access
Analysis
Media Literacy
Miscellaneous
100
Media, culture, and society are interconnected in a way that can be described as what shape?
What is a triangle?
100
These types of entities own the majority of media companies, channels, and overall production of different forms of media.
What are large corporations?
100
These are a set elements a media creator may use one or a few of in order to make their intended message clear and strong.
What are media techniques?
100
True or false: being critical of media means being cynical all of the time.
FALSE
100
True or false: removing media from society completely would be impossible.
TRUE
200
Media is a set of tools or systems used to communicate _________________ between individuals or groups
What are messages?
200
Having diverse ____________ is important to be exposed to different groups of people, perspectives, and stories in the media we consume.
What is representation?
200
A message can either be ___________, to the point and surface level, or ______________, more subtle and generalized
What is literal versus abstract/big picture?
200
Scrolling and consuming without thinking, interacting without considering impact, and being a bystander towards misinformation is being a ___________ media consumer
What is a passive media consumer?
200
What does S.M.C.R. stand for? (hint:it is the process of sending a media message!)
What is:
- Sender
- Message
- Channel
- Receiver
300
Media can serve these two purposes for audiences, one reflecting back to us and one shaping how we view the world.
What is a mirror or mold?
300
Editors, producers, and algorithms can act as ______________, choosing and/or influencing what makes front-page news, what trends, and what gets left behind.
What are gatekeepers.
300
These are a set of ideals or guidelines a society has that show what people, individually or collectively, care about. They can often be identified through analyzing media.
What are values?
300
What is an active media consumer?
Someone who:
- intentionally curates feed/algorithm
- interacts with media in a way that represents values
- supports diverse creators and sources when possible
300
Similar to buildings, roads, and cities, media has its own ________________ which carries its own media systems and social institutions.
What is infrastructure?
400
Media both reflects and shapes how we view the world through this process, a cycle where trends rise and fall in a back and forth between audience and the media itself.
What is a feedback loop?
400
Media companies can set __________, which cannot tell us what to think, but can influence what we think
What are agendas?
400
Being able to analyze media messaging allows you to avoid ___________ and send your own messages with _________________
What is manipulation and integrity/intention?
400
Media literacy is the ability to do which 4 things?
What is:
- Accessing media
- Analyzing
- Evaluating
- Assessing media
400
__________ is process of creating and senidng out a media message, while ____________ is the process of interpreting that message
What is encoding and decoding?
500
Media, culture, and society connect in what ways, as outlined in the Media Triangle?
- Media communicates culture
- Culture shapes media content
- Society creates the conditions for media + culture
500
Name three ways media ecosystems can be made healthier?
- Diverse creators
- Being critical consumers
- Transparent systems (we know who owns what)
- Awareness of media inequality
- Learning about media criticism
500
Analyze the following headline for sender, audience, message, techniques, and values.
Sender: URL (fake blog) - who could it be sent by IRL?
Audience: aging population, insecure people
Message: there are ways to look young; you should follow them to look more beautiful
Techniques: image of pretty girl, interactive headline/simple language
Values: beauty, simplicity, anti-aging
500
Name 3 questions you can ask yourself while interacting with media in order to be more active consumer.
- Is this accurate?
- Is this respectful?
- What is the intended audience/message?
- What effect might this have?
(examples)
500
Name 3 types of traditional (one-way) media and 3 types of digital (interactive) media.
Traditional: newspaper, article, television broadcast, radio show, podcast
Digital: Comment sections, live stream, dms/text messages