Key Terms/Concepts
Which is not a type of media?
TV/Film, Radio, School, or Internet?
School!
What does authorship mean?
Who created the message/ media content
What is Pathos?
The emotional appeal
Provide an example of a headline that an unreliable news source may say
"Hilary Clinton Adopts Alien Baby", "Covid is a HOAX"
Name one common characteristic of an educational tiktok
often has someone talking, green screen effect, etc
What are the 4 types of media that we learned about?
Television/film, radio, news, internet
Describe the intended audience for a advertisement about baby shampoo. Provide an age range, description of who they might be, and 1 thing they may enjoy seeing
30-40 year old parents, enjoys seeing babies
What is Logos?
The logical appeal
fake
What strategy does this use? “Aveeno. Jen Aniston approved.”
Ethos
Please name 3 advantages to media and 3 disadvantages to media.
advantages:connections between people, provides a platform for information to be spread, entertainment, etc
disadvantages: can be bad for mental health, can be false information, can be inappropriate
What values would a hiking advertisement show? (what would the audience of a hiking ad value?)
values: exercise, outdoors, health
Name a common strategy of Ethos
Celebrity endorsement
real
Which strategy does the following use? “New Levi 350s. More breathable than ever.”
Logos
Different people experience the same media message _____. & explain this!
differently
What is the difference between format and content?
Which strategy does the following sentence use? “If you don’t buy our healthfirst yogurt, you’re letting your family down”
Pathos
Why might certain news forms be more prone to fake news than others?
Anyone can post/ share online news
Please describe one reason why misinformation can spread easily
social media, evokes a strong emotional response so people are more likely to share
Please explain the key media concept "All media messages are constructed"
All media messages are constructed by someone/ a group of people to achieve a goal
Name 3 strategies to get the audiences attention in a media platform of your choice. (Such as Instagram, TikTok, or the News)
Provide a statement that uses 2/3 of ethos, pathos, and logos
This product reduced Jennifer Anniston's wrinkles by 90%!
Name 3 things that make a deep fake look more belieavable
doesn't have any glitches, clear audio, realistic body language, realistic content
What do each of these domain suffixes tell you about the website? .ca, .au, .edu, .org
.ca” = Canada, “.cn”= China, “.au”= Australia, etc
“.edu” =educational institution
“.gov”=government
“.org”= often non-profit organizations