Something that touches lives, imagination or emotions of readers. Why do people WANT to read it?
100
Commercials use a catchy song called a ____________ to engage audience attention and get stuck in the consumer's head, reminding them to buy their product.
A jingle
100
Define "logos"
An appeal to logic or reason.
100
This technique convinces the consumer to act based on affordability. They may even use strategies like payment options.
Price.
"3 easy payments of $19.99" sounds better than $60.
100
Define 'transfer' in terms of persuasive techniques in advertising.
Positive words, images and ideas are used to suggest that the product being sold is also positive.
200
Define "timeliness" in terms of newspapers.
Something happening or important right now. Articles in the news normally involve the immediate past or affect the reader's right now.
200
Commercials use a recognizable symbol, also known as a ____________ which becomes easily identified by consumers.
A logo
200
The following is an example of what persuasive technique? (logos, ethos, or pathos)
"A magazine ad shows people smiling while smoking cigarettes."
Pathos
200
This technique encourages the viewer to act quickly, and may do so by providing extra 'freebies' or deals that are only valid in the next 10 minutes.
Calls the viewer to action.
200
Define 'patriotism' in terms of persuasive techniques in advertising.
The suggestion that purchasing this product shows your love of your country.
300
Define "consequence" in terms of newspapers.
Effects of a decisions or event. Newspapers publish stories that affect the readers either indirectly or directly.
300
Commercials will try to entice viewers to buy their product by throwing in 'extra' items using this infamous infomercial line.
"But wait! There's more!"
300
Define "pathos".
An appeal to emotion.
300
Most commercials are between 30 seconds and a minute. Therefore, this technique is needed to get the message to the audience.
Provides information quickly and efficiently. Clear and concise.
300
Define 'bandwagon' in terms of persuasive techniques in advertising.
The suggestion that you should join the crowd or be on the winning side by using a product.
400
Define "prominence" in terms of newspapers.
A person, organization or institution in the story is important or well known.
400
Commercials use a specific tagline, or ______________ to help consumers recall their information and want to buy their product.
Hint: "They're grrrrreaat!"
A catchphrase or slogan
400
The following is an example of what persuasive technique? (logos, ethos, or pathos)
"A 32-oz bottle of Tide holds enough to wash 32 loads."
Logos
400
Commercials attempt to appeal to the individual and convince the viewer that they NEED a product. They will also present their information in an interesting way to help the audience remember them. What technique is this?
Connects with the audience and is easily recalled.
400
Define 'weasel words' in terms of persuasive techniques in advertising.
Used to suggest a positive meaning without actually really making any guarantees. "sneaky"
500
Define "proximity" in terms of newspapers.
News that is nearby - printing stories about people and events in the community or region where the readers live.
500
What is another word for 'convincing' consumers to buy a product?
persuading
500
Define "ethos".
An appeal to credibility or character.
500
What is 'avante garde'?
The suggestion that using this product puts the user ahead of the times.
500
Define 'snob appeal' in terms of persuasive techniques in advertising.
The suggestion that the use of the product makes the customer part of an elite group with luxurious and glamorous lifestyle.