SEO in 2026
This Google feature on the SERP is reducing clicks even when demand stays steady.
What are AI Overviews?
For local clients, these pages were presented as one of the biggest SEO needle-movers.
What are service pages?
According to the SEO + Video deck, video helps close this gap once SEO gets someone to the website.
What is the trust gap?
This service is often used to build trust, improve engagement, and bring a client’s story to life.
What is video?
Which two services were emphasized as working best when paired together to drive visibility, trust, and conversion?
What are SEO + Video?
This is the trophy in modern SEO, while traffic is the byproduct.
What is brand visibility?
(also: brand authority)
This type of content helps capture early-stage, question-based searches.
What is FAQ content?
In the StoryBrand framework Garrison taught, the brand’s role is not hero, but this.
What is the guide?
When identifying video opportunities with a client, we should listen first for these.
What are pain points?
One of the strongest placements for video mentioned in the slides was on these core SEO pages.
What are service pages?
This term describes when people discover a business through AI or other off-site experiences, then later search for the brand directly.
What is dark SEO?
This tactic helps search engines better understand content & populate rich results.
What is structured data or schema markup?
This platform was described as the world’s second largest search engine.
What is YouTube?
One of the sales-process lessons was not to send a proposal and hope for the best, but instead to do this.
What is schedule a review / walk through it live?
In the full-funnel partnership, video handles this stage before SEO captures intent through search.
What is awareness?
As search behavior changes, SEO is not becoming less important. It is becoming this instead.
What is more important than ever?
Instead of standalone blog articles, the recommended approach was to build these strategically around core services.
What are topic clusters or content ecosystems?
In the video strategy training, one of the biggest mistakes discussed was cramming too many offers into one ad instead of using this.
What is one clear message or call to action?
Video is easiest to sell when it is presented as this to a business problem, such as weak messaging, low engagement, or poor differentiation.
What is a solution?
Branded search after AI discovery may be mislabeled in analytics as this traffic source.
What is direct traffic?
For many MediaBeast clients, this kind of search intent was described as less vulnerable to AI disruption.
What is local intent?
These four SEO elements/tactics were discussed to make the point that no single factor drives rankings alone.
What are reviews, backlinks, structured data, and service pages?
In modern paid media, this is often the biggest performance lever.
What is creative?
A video discovery meeting should include the account manager, Garrison, and this person on the client side with the authority to approve the project.
Who is the decision maker?
The integrated SEO and video strategy showed that video supports visibility, trust, and this final business outcome.
What is conversion?