Mistakes Were Made
Name That Acronym
Acquisitions
It's Not Brain Surgery
Product-Market Fit
My Role in All This
200

Although its current legal troubles do not stem from its medical device division, this massive medical device company now faces over 40,000 lawsuits alleging that its famous talc-based baby powder causes cancer.

What is Johnson and Johnson?

200

PMA

What is a Premarket Approval?

200

This major medical device company acquired Mako Surgical in 2013 for 1.65 billion dollars; at then an unheard of price.

What is Stryker?

200

Tonsillectomy

What is ENT Surgery?

200

Watchman – Boston Scientific

What is Cardiac?

200

My role in all this is to make sure the sales reps in my region are performing well and hitting their targets, as well as training and helping them out with particularly difficult sales or situations.

What is a Regional Sales Manager?

400

In 2017, this leading manufacturer of cardiac devices voluntarily recalled over 500,000 pacemakers after it was revealed that they could be remotely accessed to malfunction or drain the battery. Whoops!

What is Abbott?

400

PACS

What is a Picture Archiving and Communication System?

400

Just recently, on January 9th, 2023, Nuvasive was acquired by this long-time rival company with truly global reach.

What is Globus Medical?

400

Hernioplasty

What is general surgery?

400

Mazor X Stealth - Stryker

What is Spine?

400

My role in all this is to set determine go-to-market strategy, make sure that the R&D team’s features and customer needs are in alignment, and maybe even go out and talk to the customer regarding the products I’m responsible for.

What is a Product Manager?

600

The former CEO of this Austin, Texas-based orthopedic and spine company was sentenced to over 20 years in prison for securities fraud that totaled over $750 million in damage to shareholders in 2017.

What is Arthrocare?

600

DFM

What is Design for Manufacture?

600

Proton therapy company Varian Medical kept its name and some of its autonomy after being acquired by this company in April of 2021.

What is Siemens Healthineers?

600

Osteotomy

What is orthopedic surgery?

600

Butterfly - Butterfly Networks

What is Imaging?

600

My role in all this is to watch over my company’s most important customers and health systems and to make sure they keep using our products and keep them happy.  

What is a Key Account Manager?

800

Founded in 1974, this trade association was created to stop unethical practices and promote a competitive environment in the medical device industry.

What is Advamed?

800

LVAD

Left Ventricular Assist Device

800

This Korean electronics giant acquired multiple medical device companies in the 2010’s, including an ultrasound company, Medison, in 2010 and then a mobile CT company in 2013.

What is Samsung?

800

Myectomy

What is heart surgery?

800

Freestyle – Abbott

What is Diabetes?

800

My role in all this is to organize, plan and execute on short to medium term plans set by my program manager or director. My work is judged by whether those plans come in on time and within the set budget. It can be a difficult job, though, because I have no direct authority over the people working on them.

What is a Project Manager?

1000

In 2019, this Georgia-based wound care and biologics company had several executives charged by the SEC for the practice of “channel stuffing;” the practice of ordering large amounts of its products to a hospital and subsequently returning them, to inflate its sales figures.

What is Mimedx?

1000

IVDR

What is In Vitro Diagnostic Regulation?

1000

DAILY DOUBLE!!!

This interventional cardiovascular brand has changed hands a few times. First, it was bought by Johnson and Johnson in 1996. In 2015, it was acquired again by Cardinal Health from Johnson and Johnson. Finally, in 2021 it was sold to a private equity group and spun out to be its own company once again.

What is Cordis?

1000

Kyphoplasty

What is spine surgery?

1000

Thunderbeat – Olympus

What is Surgical?

1000

My role in all this is to train my customers on how best to use our company’s products and inform them of new upgrades or product lines that might be complementary. Thank goodness I don’t have to actually sell the things!

What is a Clinical Specialist?

1200

This Biotech company, helmed by CEO Elizabeth Holmes, claimed to have developed a revolutionary blood test that could run multiple blood tests at once using its revolutionary “Edison” device. Holmes was later sentenced to 11 years in prison for wire fraud and conspiracy.

What is Theranos?

1200

ECMO

What is Extracorporeal Membrane Oxygenation?

1200

This 2014 acquisition of this company by medical device giant Medtronic for a record 50 billion USD also saw the newly merged company move its headquarters to Ireland; one of many medical device manufacturers to do so.

What is Covidien?

1200

Keratectomy

What is eye surgery?

1200

Yomi - Neocis

What is Dental? 

1200

My role in all this is to rigorously check materials and components supplied to my company from outside vendors and make sure they fit our exact specifications and standards.

What is a Supplier Quality Analyst?

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