Leaders
Our current Global Practice Lead
Who is Bhargav Mantha?
GTM, Pricing, Portfolio Strategy
What are "types of projects"?
Minneapolis, MN - pacemakers, insulin pumps, spinal implants (and so much more)
What is Medtronic?
What is POP?
You just started a project and see an email from "Guidepoint" in your inbox - you are probably in this phase of the project.
What is "MR"?
(Market Research)
Our current Space Success Lead
Who is Josh Velasquez?
Ambulatory Surgical Center, Office Based Lab, Diagnostic Imaging Center
What are "outpatient settings of care"?
Irvine, CA - transcatheter and surgical heart valves
What consents do I need to ask for in this customer survey again? Let's ask this team at ZS.
What is RSG?
(Research Support Group)
This project is going to involve structure, sizing, alignment, incentive comp, etc. for a sales team.
What is "GTM"?
(Go-to-market)
Our current MedTech India Neighborhood Lead
Who is Mansi Dhussa?
PCI, TAVR, EVAR
What are "cardiovascular procedures"?
Sydney, Australia - hearing solutions
What is Cochlear?
Time to synthesize research insights... but so many transcripts to read! Let's use this cutting-edge tool.
What is Qual.AI?
Time for alignment - let's make some pretty maps with this tool.
What is "JTD"?
(Javelin Territory Designer)
He is considered the "Father of MedTech" at ZS (hint: you may remember him from a GTM Bootcamp)
Who is Marshall Solem?
Quota-based, Commission, MBO
What are "types of variable incentive compensation / pay"?
Tokyo, Japan - interventional procedures, blood and cell technologies
What is Terumo?
Data is so messy! Two account-level datasets, different naming conventions. What to do? Let's do this using our excel tool.
What is Fuzzy Matching?
You need a transcatheter heart valve repair procedure - you're probably seeing this type of doctor.
What is "IC"?
(Interventional Cardiologist)
This Evanston Principal has consulted in 40 countries, and is frequently quoted as an authority in industry publications.
Who is Brian Chapman?
ICD, CPT, HCPCS
What are "medical coding systems"?
Worthing, UK - ophthalmic medical products
What is Rayner?
Finally done with Quant MR! We can use this ZS tool to streamline different cuts of our survey data.
What is PriZSm?
Hospitals need to get paid - they file procedures with this code to get reimbursed.
What is "CPT"?
(Current Procedural Terminology)