Visual Elements
Opening/First Impression
Brand Details
Language and Use
100

What is the lighting throughout the ad?

Dark, minimal lighting 
100

What is the location of the first scene? 

Dark Cave 

100

What brand is being presented? 

Amazon Prime
100

Where is this quote from beginning, middle or end: "Medusa lived with a hideous curse"?

Beginning 

200
What is the culture displayed by clothes in this ad?

Greek

200

What happens to the girl? 

Gets turned to stone by Medusa
200

Who might this be intended for?

Consumers who need products delivered quickly 

200

How did the tone/language change when referring to medusa from the beginning to end?

The narrator portrays her as negative to positive as the story continues

300

Whats going on in the background/foreground of the last scene?

Party, laughing, having fun, conversation 

300

Where did she get the phone from?

A statue in the cave

300

What is the color scheme of the logo shown on the phone?

Blue and White 

300

Why did they use this specific ending slogan?

To show how one step through Amazon Prime can completely alter someone's life by offering a quick solution

400

What color do Medusa's eyes flash when she turns people to stone?

Emerald green/ Bright green  

400

How is the narrator describe Medusa?

Negatively, "she lives with a hideous curse"

400
What is this Brands slogan presented at the end? 

Prime Changes Everything 

400

What is the purpose of Amazon Prime using "clever gal" after Medusa had bought the sunglasses?

To convey the efficiency of their company

500
How do Medusa's facial expression change from the beginning to the end? 

Goes from sorrow and scared to happy, excited, joyful 

500

What part of the girls body turns to stone last?

Fingers/Hand
500

What brand of phone is promoted/being used in this ad?

Samsung 

500

What does the quote "Ugh.. As if" spoken by a woman at the party, followed by Medusa stoning the man hitting on another woman, show how people view of her curse?

It caused the people at the party to start view Medusa's curse as positive.

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