Ms.Tanner
Marketing
Security
Case studies
100

Name 2 countries that Ms. Tanner has already got coming to her event.

Ghana, Scotland , Norway, England, Germany 

100

How much did the Super Bowl make from ticket sales? 

$400 million 

100

How do they train for terrorist acts? 

they run multiple scenarios in different roles 

100

Free Space 

+100 

200

What are the three most important things that Ms. Tanner believes are during a mega event? 

Marketing, Security, Transportation 

200

Double Jeopardy                                                Name 1 of the 4 main revenue streams 

Licensing, Broadcast rate, Ticketing, Sponsorship tiers 

200

Name 1 example of a Soft Target 

Train Station, Hotels, Fan zones

200

How much money did Fifa demand to start the feud between the Krafts and Foxborough 

7.8 Million 

300

What did Ms. Tanner use to get in contact with the countries?

Instagram (Social Media)

300

What is the top sponsorship tier for the World Cup?

Fifa Global Partners 

300

What are the 3 level of police at a mega event  

City,State,Fedral 

300

Double Jeopardy 

Name 1 main problem that went wrong in the 2011 Super Bowl 

1. not enough seats to people who bought tickets 

2. taxi cab strike 

400

Ms. Tanner told us that parking at Gillette is going to be limited by 20,000 spots why?

Parking for Security/encourage Public Transport  

400

What type of marketing do brands use when they are not associated with the event 

Ambush Marketing 

400

What Does AED stand for 

Automated External Defibrillator 

400

How many people died in the Hillsborough Disaster 

97 

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