Marketing
Liaison between the Credit Union and the public
What is the Marketing Department?
What is Social Media?
A concept that shapes and defines the Credit Union's culture.
What is the CU brand?
Sign provided to areas receiving deposit.
What is the NCUA sign?
Prohibits False, Deceptive, or Unfair Advertising
What is Federal Trade Commission (FTC)?
The CU's official spokesperson
Who is the President/CEO with EVP and/or VPs as secondary?
Facebook, Snapchat, Instagram, Twitter, LinkedIn, and YouTube
What are the approved Social Media Platforms?
The CU owns as well as designs and symbols referring to the CU and its brand
What is the CU logo?
$250,000
How much does an individual account insured up to?
Having rule-making authority to define what is a UDAAP violation
Who is Consumer Financial Protection Bureau (CFPB)?
Content Review and Approval
What is the Compliance Department?
Facebook, Snapchat, Instagram, and Twitter
What are the Social Media Platforms that the CU maintains a presence on?
Sofia Pro
What is the branding font?
To insure members' deposits in federally insured credit unions
What is the National Credit Union Share Insurance Fund (NCUSIF)?
Makes it unlawful for any provider of consumer financial products or services to engage in any unfair deceptive or abusive act or practice
What is the Dodd-Frank Act?
Independent Testing
What is the CU Internal Audit Department?
Need to react/respond quickly
What is Complaints on Social Media?
We exist to strengthen the financial well-being of our members and our island communities.
What is our Brand Promise?
Federally insured by NCUA; Insured by NCUA; This credit union is federally insured by the National Credit Union Administration
What is the official advertising statement?
The representation or omission is likely to mislead the consumer
What is Deceptive Advertising?
Minimum of 3-Years - providing other regulations do not already require a lengthier period
What is Record Retention?
Compromised data security, loss of trust, threat of litigation, competitive disadvantage, marketing/advertising violations, reputational damages
What are risks caused by Social Media?
Purpose to provide high quality information about the CU mission, services, financial literacy programs, events, and community outreach service
What is the CU website?
Sign similar to the official NCUA sign in terms of design, color, and font
What is the shared branch network sign?
It materially interferes with ability of consumer to understand term or condition of product or service
What is Abusive Advertising?