Benefits
Value Proposition
Overcoming Objections
Probing Questions
Incentives
100

This Premier-level benefit provides one tow per year up to 200 miles and three tows up to 100 miles.

What is the Premier towing benefit?

100

This is the base annual starting price for a AAA Classic membership, which agents can frame as "less than $6 a month."

What is $64.99?

100

If a client says, "I already have roadside through my insurance," an agent might point out that AAA covers the person, not just this.

What is the specific vehicle?

100

To identify a need for Plus RV or Premier, an agent might ask, "Do you ever travel with" these types of vehicles?

What are RVs or motorcycles?

100

To earn the maximum incentive of $6 per transaction, a Plan Participant must complete at least this many qualifying Membership Transactions in a month.

What is 80 or more?

200

For Plus RV and Premier members, this service is provided at no extra cost, including the cost of the fuel itself.

What is emergency fuel delivery?

200

This core "peace of mind" feature ensures the member is covered whether they are in their own car, a friend's car, or a rental.

What is 24/7 Roadside Assistance?

200

To a client worried about the cost, an agent can explain that the membership often pays for itself through these, available at retailers like Hertz and Disney.

What are member discounts?

200

An agent might ask this to pivot to the 50% household discount: "Who else in your home is currently" doing this?

What is driving?

200

If an agent completes between 20 and 49 qualifying transactions, they earn this dollar amount for each eligible transaction.

What is $2?


300

This Classic-level benefit offers reimbursement of up to $50 for vehicle lockout services.

What is the locksmith reimbursement?

300

Insurance agents can highlight this specific percentage that members can save on their auto and home policies.

What is up to 5%?

300

When a client thinks AAA is only for towing, an agent can mention these convenient, road-ready branch services.

What are DMV Services?

300

To highlight travel benefits, an agent could ask, "Do you have any upcoming trips that require" this specific international document?

What is an International Driving Permit?

300

This is the incentive amount earned on Premium if a Plan Participant completes fewer than 20 qualifying (MAQ) transactions in a month.

What is $0?

400

This "adventurous" membership tier includes $25,000 in worldwide emergency medical transportation coverage.

What is AAA Premier?

400

For families, this promotional offer allows existing members to add household members to their plan at a significant discount.

What is over 50% off the first year?

400

If a client claims they never drive far, an agent can recommend this tier, designed specifically "for the local commuters."

What is AAA Classic?

400

This question helps determine if the client needs high-level towing: "If your car broke down, how far is your" preferred this?

What is a repair shop (or mechanic)?

400

Beyond selling new primary or associate memberships, agents can earn credit by moving a household from Classic to Premier, an action known as this.

What is an upgrade?

500

Beyond the road, AAA provides this security benefit at no additional cost to help protect a member's personal information.

What is identity theft protection?

500

Agents can mention this fuel-saving partnership, which recently offered members 35¢ off per gallon on their first fill.

What is the Shell Fuel Rewards program?

500

When a client is skeptical of service speed, an agent can share testimonials mentioning arrival times as fast as this many minutes.

What is 15 minutes?

500

To gauge interest in lifestyle perks, an agent might ask, "Where do you usually like to go for" these, referencing brands like Disney.

What is vacation (or entertainment)?

500

True or False: These two actions—the initial setup of automatic renewal or processing a transfer from another club—both count as a qualifying Membership Transaction.

What is True?

M
e
n
u