Traffic Inbound
This optimizes websites, web pages and content for the purposes of ranking higher in search engines, like Google
What is SEO
This is the most cost effective form of outbound marketing
What is email/spamming
This is our focal platform for social media marketing
What is LinkedIn
This describes our desired customer, typically by demographics
What is an ICP
This stage determins whether the prospects are a good fit for our product
What is qualification
This is a digital marketing strategy that increases the visibility of websites in search engines using paid advertising
What is SEM/PPC/paid search
This three word rhyming phrase is slang that refers to cold calling
What is smiling and dialing/smile and dial
This is publicity or exposure that a brand or company receives from third parties without paying for it
What is earned media
A demographically correct prospect who has indicated an interest in our products
What is an MQL
The A in BANT
What is Authority
This desire inbound result occurs when a visitor to a website takes an action that's related to sales or products
What is a conversion
The percentage of email recipients who clicked on one or more links in a given email
What is Click Thru Rate
This is an example of owned media
What is website, blog, social media content
This is the total revenue from a customer during their duration as a paying customer
What is LTV (life time value)
The average time it takes a prospect to go through the sales pipeline
What is sales cycle
This is a prospect who has shown interest in a company's products or services by providing their contact information
What is a handraiser
This is where companies in a specific industry showcase their products and services to a target audience
What is a trade show
This is the number of times an social media is displayed, regardless of whether it is clicked on
What is an impression
This is a quantifiable measure of performance over time for a specific objective
What is a KPI
This is the estimate of the sales revenue for a specific time period
What is a sales forecast
This is the process a prospect goes through to purchase a product or service, from the time they identify a problem to the time they buy a solution
What is the buyers journey
One to one. One to few. One to Many.
What are types of ABM
This companies stock ticker symbol is "IT"
Who is Gartner
This is the process of identifying which marketing efforts and interactions contributed to a customer's purchase
What is attribution
A forecast category that indicates strong confidence by the sales person
What is a commit