A report that allows you to group and sum data easily from a large list of data.
What is a pivot table?
100
The page of a client's website that the RKG gif tag needs to be placed on for our tracking.
What is thank you/confirmation page?
100
Shows keyword or ad copy performance data for a certain range of time.
What is "Show Statistics" in the "Data" drop-down? OR in "View Statistics" drop-down?
100
The date that Adwords will no longer support adding new "standard" ad copy.
What is January 2017?
200
These guys teamed up to start RKG.
Who are Alan Rimm-Kaufman and George Michie?
200
A function that takes a portion characters from the left side of text, or right side
What is the LEFT(text,xx) or RIGHT(text,xx) function?
200
The 3 parameters in the RKG redirect.
What are c, en and cl ( or the client, the engine and the ad number)?
200
Allows you to move a keyword into a new campaign without interfering with keyword and ad copy quality score.
What is dragging and dropping an adgroup into new campaign?
200
This Google feature allows words, headlines and even complete descriptions to be rotated within 1 version of ad copy for testing.
What is the ad variations beta?
300
These names form the progression of rebranding that Merkle SEM has gone through.
What is RKG; RKG a Merkle Company, Merkle|RKG, Merkle?
300
The function that identifies one text value within another (case-sensitive)
What is FIND() function?
300
The piece of the client gif tag that should be unique for every gif for a given client.
What is oid?
300
Allows you to input certain sites to target for a Content or Site-Targeting campaign
What is the "Placements" tab?
300
Unique product identifiers at the child SKU level now required in shopping feeds by Google to properly identify all non-manufacturer unique products.
What are GTINs?
400
In this year, at this age, David Williams purchased Merkle for $5.2M.
What is 1988, and 25.
400
Allows you to filter results based on certain criteria being present.
What are data filters?
400
The 'mid' is usually at the beginning of the gif and stands for this.
What is Merchant ID?
400
Allows you to insert a value into ad copy that will change based on the current value.
What is the (ad)param placeholder?
400
This targeting feature from Google allows you to target users with behavior that is predicted to be like pre-existing account audiences.
What is Similar Audiences?
500
In this year, RKG was founded.
What is 2003.
500
Allows you to define the format of individual cells based on a series of criteria, or also offers automatic color-coding schemes
What is conditional formatting?
500
A shopper buys 2 of the same item @ $10 a piece. The icent field should read as this:
What is 1000?
500
This allows you to adjust flex tracking in keyword and adcopy level urls without resetting the url, thus removing the need to have urls recrawled and approved.
What is the (ignore) parameter?
500
Devices that Google can place in stores to improve user location tracking and online to offline attribution.