ICPs
What is an ICP?
Ideal customer profile
What are our three brand pillars?
end to end protection, 24x7 managed and a ransomware warranty
What are the 4 authority roles we go after?
C-level, VP, Director and Manager
What are 3 industries we go after?
Manufacturing,
What are our business segments?
Strategic, enterprise, commercial and SLED
What is our comprehensive approach?
Our anti-ransomwaretechnology proactivelydisrupts threats at everystage of the attack lifecycle.With an included 24/7 expertteam that investigates andresponds to threats for you.
What might a CISO be concerned about?
Protecting enterprise from ransomware threats while proving ROI.
What is a statistic you could share with an education prospect?
Increased Financial Impact: The average cost of recovering from a ransomware attack in the education sector rose substantially in 2024. Lower education institutions faced recovery costs averaging $3.76 million, more than double the $1.59 million reported in 2023. Higher education institutions experienced average recovery costs of $4.02 million, nearly four times higher than the $1.06 million reported in 2023.
Massive Exposure of Student Data and Financial Fallout: In 2024, ransomware attacks on the education sector impacted 1.87 million individual records, with an average ransom demand of $847,000, highlighting the continued financial and privacy risks.
Legacy of U.S. Breaches Still Relevant: Though occurring in 2023, the Minneapolis Public Schools breach continues to be one of the most severe cases of ransomware in education. Hackers demanded $1 million, threatening to leak highly sensitive data, including details about psychiatric diagnoses, sexual assaults, abuse, and suicide attempts.
National Student Clearinghouse Breach: The National Student Clearinghouse, servicing 22,000 high schools and 3,600 universities, suffered a major data breach due to a ransomware-linked file transfer vulnerability (MOVEit). This breach had ripple effects across thousands of institutions.
What are 3 of the 6 components that drive our ICP?
Direct, channel & strategic, incident response, cyber insurance, customer expansion and services.
The ransomware gap is the gap between a customer's endpoint and immutable backups- halcyon sits in this gap to ensure business continuity
What are some key characteristics of a Director of Cybersecurity?
Owns implementation and day-to-day management of cybersecuritystrategy.
Focused on threat prevention, riskassessment, and incidentresponse.
Bridges tactical security operationswith higher-level strategicinitiatives.
What types of finance companies do we go after?
Finance (mortgage lenders, mid-size banks, credit unions, credit card & trans processing
What makes a customer a good fit for Halcyon?
The company has more than 200 employees, is in finance/manufacturing, retail, healthcare, etc. and understands ransomware is a threat and/or has experienced ransomware.
What are the two problems we solve for and how does that work?
Ransomware is succeedingdespite current securitycontrols, sophisticatedbypasses of endpoint toolsand targeted data encryption+ destruction.
What authority might a director of operational technology have? And how would you work with this role?
Influences technology selectionand champions cybersecurityupgrades for OT.
Often part of final technicalevaluation; may co-sign or validatebudget needs with CISO/VP ofOperations.
What is a story you could share about the business impacts of ransomware on manfacturing?
Rover and Land Rover being down for a month and a half halting operations.
What are a few tools that we are better together with and why?
MS Defender, E5, CRWD/S1/Palo Alto Cortex/Sophos (endpoints) we help with the ransomware gap and solve for our two core problems.
Use one of the core messages to come up with a solid discovery question you could use.
Answers vary.
What core message would you pitch to a SOC manager and why?
Our ransomware gap and the two problems we solve because they get into the how which is what a SOC manager would care about, as well as 24x7 since they have alert fatigue.
What's an industry you personally might go after as a group and why do you all think there's good opportunity there?
answers vary :)