Metrics & Chill
If the goal is awareness, this metric category usually matters first.
What are views or reach?
Friends, trends, and influencers belong to this group of buying influences.
What are social factors?
“Social media marketing” was your example of a research topic that is too this.
What is broad?
Your digital marketing lesson said promotion is not just posting; it also requires choosing this second thing.
What is a metric or how success will be measured?
During mini presentations, students were told not to read slides but to explain using this type of vocabulary.
What is marketing vocabulary?
Likes, comments, shares, and saves fall into this metric category.
What is engagement?
Emotion, identity, and habit belong to this group of buying influences.
What are psychological factors?
“How TikTok influences teen beauty purchases” works because it is specific and this.
What is researchable?
A funny campaign is not enough. A viral campaign is not enough. The metric must match this.
What is the business goal?
In the peer guide, students had to write the brand, the strongest idea, and one question or this.
What is the next step?
When someone taps the link but hasn’t bought yet, the class metric for that step is this.
What are click-throughs?
Urgency, convenience, and time pressure belong to this group of buying influences.
What are situational factors?
Your project launch required a focused topic, a research question, a target population, why it matters, and 2–3 possible these.
What are survey or interview questions?
In your real-brand examples, Chipotle’s goal of app loyalty makes this the better metric.
What are reward sign-ups or repeat visits?
The hard cap for presentations was this many minutes.
What is 3 minutes?
In your slide deck, if this brand’s goal is orders, the best success metric is this.
What are conversions or repeat orders?
Age, budget, and taste belong to this group of buying influences.
What are personal factors?
This part of the project identifies exactly who you want to study.
What is the target population?
For this brand, if the goal is hype plus sales, the best metric is this.
What is product sell-through or social engagement?
A peer comment like “it was good” is weak because honors-level analysis needs this.
What is specific evidence?
In your slide deck, if this brand’s goal is app use and retention, the best metric is this.
What are daily active users or app downloads?
In the “Purchase Autopsy,” students had to explain why they chose something and what this would reveal to a marketer.
What is consumer behavior?
If a topic is only one or two words, your class warning was that it probably lacks this.
What is specificity?
For brands like Sephora, DoorDash, or Fortnite, students had to pick a target audience, best channel, best metric, and explain this.
What is why that metric matters most?
Your slide deck reminded students that clear thinking and marketing reasoning mattered more than perfect these.
What are slides?