A
This metric is like tracking when the “Sorry, We’re Closed” sign gets hung up.
LOC
Within Amazon’s speed-eligible zones, this metric is like measuring what percentage of shoppers look at the “express lane” versus all lanes in that zone.
Eligible Area GV%
This conversion metric completes the customer journey story by measuring the final step: from “we can” to “they want” in the speed promise funnel.
Prime Free Selected %
If each shipped order were a blockbuster movie, this metric would be its box office earnings.
This metric is like measuring how often shoppers peer at the “Speed Racer” aisle in Amazon’s vast digital superstore.
Marketplace GV%
Like counting how many guests typically arrive together at a party, this metric reveals the natural grouping behavior of items in customer carts.
UPO
In the hierarchy of metrics, this one stands apart by capturing potential rather than performance, measuring where we could deliver fast rather than where we do.
PDC
This customer behavior indicator reveals whether a shopper prioritizes delivery speed in their purchase decisions.
Fastest Slot Optin
The ratio that helps evaluate strategy effectiveness.
CTR (Click-Through Rate)
This percentage metric is like tracking how many VIP concert tickets get downgraded to regular seating.
OOC
This percentage reflects the reduction in ASIN selection compared to the previous week.
Selection Cut
Though not selected by the algorithm, these items are manually added to selection.
Ideal Selection
Without new inventory arriving, this measurement indicates how long an ASIN can continue selling at a fulfillment center.
Weeks of Coverage
This weekly comparison shows the percentage change in selection products at a fulfillment center.
Selection Churn
This metric answers the question: “Of all the times we offered Prime speed, how often did customers also clear the non-Prime free shipping hurdle?
Prime % over FST:
These ASINs are the "Least Effective
No Movers