Lilian
Which company introduced In-WATS?
AT&T
True or False? Upon its initial launch, everyone had the same opinion, over-the-phone shopping was an inferior alternative to shopping through the mail.
False
What ad campaign that ran in 1975 caused tens of thousands of callers to be blocked?
1) Quebec Games
2) Montreal Games
3) Omaha Games
4) Canada Games
2) Montreal Games
Which essay was Theodore Levitt recognized for in the 1960s?
1) Marketing Myopia
2) Marketing Imagination
3) Marketing Dystopia
1) Marketing Myopia
What was the name of the individual who Implemented the 800 service in the catalogue stores of Spiegel?
1) Andrew Thomson
2) Henry Johnson
3) Theodore Levitt
4) George W. Thorpe
2) Henry Johnson
What year was In-WATS introduced?
1) 1968
2) 1965
3) 1963
4) 1967
4) 1967
How did banks benefit from In-WATS?
1) they were able to let distant customers know that they had new interest rates
2) customers could open bank accounts at any time
3) over-the-phone card authorizations were possible
3) over the-phone card authorizations were possible
What time period did 800-marketing experience the most growth?
1) Late 1960s
2) Mid 1970s
3) Early 1980s
4) Late 1980s
2) Mid 1970s
Marketers considering 800-services advised to think less like salespersons and more like who?
1) Financial analysts
2) System engineers
3) Software developers
2) System engineers
What was the target market for Spiegal when Johnson was hired by the company?
1) Middle to upper-middle class women with no children
2) Middle to upper-middle class women with children and no income
3) Lower to middle class women with 2 children and a comfortable income
4) Middle to upper-middle class women with at least 1 child and a comfortable income
4) Middle to upper-middle class women with at least 1 child and a comfortable income
What was Incoming WATS mainly used for?
1) lease long-distance truck lines (toll free)
2) lease long-distance truck lines (toll)
3) lease short-distance truck lines (toll free)
4) lease short-distance truck lines (toll)
1) lease long-distance truck lines (toll free)
What were two changes that were meant to encourage over-the-phone shopping?
1) Addition of operators, removal of music tone to dials
2) Removal of operators and music tone to dials
3) Removal of operators, addition of music tone to dial
3) Removal of operators, addition of music tone to dial
In 1974 the Department of Justice brought up charges on what telecommunications company?
1) Bell
2) Rogers
3) AT&T
4) T-Mobile
3) AT&T
What is the full name of the NDC?
1) Atlanta’s National Data Corp.
2) Atlantic National Data Corp.
3) Atlanta’s Nationalistic Data Corp.
1) Atlanta’s National Data Corp.
What was the major tagline used in Spiegel's marketing campaigns?
1) The “un-shopping bag”: the bag you no longer needed for the store you were too busy to visit.
2) The anywhere, anytime clothing store
3) Buy on your phone at your own convenience!
4) The “un-shopping bag”: the store where you no longer need to shop with a bag.
1) The “un-shopping bag”: the bag you no longer needed for the store you were too busy to visit.
How much money was mentioned in annual sales?
1) 1.6 billion
2) 43 billion
3) 40 billion
4) 43 million
3) 40 billion
What were the 4 businesses/industries that relied on In-WATS?
1)Hotel, Bank, Car rental, Bookstores
2)Bank, Travel Industry, Car rental, Hotel
3)Car rental, Construction, Fast Food chains, Schools
2)Bank, Travel Industry, Car rental, Hotel
Why did Bell choose to operate in Omaha?
1) There was a surplus of capacity
2) There was a limit of telecommunications interference
3) There was a surplus of phone operators available
4) There was a limit of business in the city
1) There was a surplus of capacity
How many calls were REI’s operators feilding after introducing an 800-number?
1) 36,000
2) 20,000
3) 24,000
3) 24,000
How much sales revenue was generated by Spiegel in 1984?
1) $400 million
2) More than $500 million
3) $500 million
4) $300 million
2) More than $500 million