What does the SWA stand for?
Scotch Whisky Association
What was the main problem faced by the SWA?
Protecting the authenticity and definition of Scotch whisky in international markets.
The term "Rye whisky" can only be used by which country.
Canada
Where did the SWA originate?
UK/Scotland
When was the Scotch Whisky Act established?
1988
What is the use of microchips in the rind of parmesan cheese?
It tracks where the cheese was produced which authenticates the product.
What is lobbying?
"An attempt by individuals or private interest groups to influence the decisions of the government" - Britannica
What is the minimum alcohol strength for scotch whisky
40%
What year did Canada sign a trade agreement with the EU to protect the geographical indication of “rye whisky” and other spirits.
2004
What is a Geographical Indication?
A sign on a product that identifies it as originating from a specific place and where a particular quality, reputation, or characteristic of that product is tied to its geographic origin.
Where did the SWA achieve a major legal victory in defending the authenticity of Scotch Whisky
Ecuador
What are the two conditions for something to be named "Tequila"?
Use spirit made from blue agave made in the limited zone (Jalisco, Guanajuato) in Mexico.
Who are the authors of the article?
Julie Bowers and David Higgins
Why wasn't litigation always practical for the SWA?
Because it was extremely difficult to prove in court that consumers recognized “Scotch whisky” as a specific, protected product especially internationally.
Which famous brand given in an example sells inauthentic parmesan?
Kraft Heinz