1
What is is called when we restrict our analyses to a few dimensions or criteria and settle for the best solution according to that criteria, i.e., selecting an option within the constraints of time, money, and available energy that leads to a satisfactory outcome.
A. Maximizing
B. Optimizing
C. Satisficing
D. Rationalizing
Satisficing
Inclination to resist changes and satisfaction with the status quo are forms of what type of innovation resistance?
Passive
A business that directly generates social change or impacts a social cause.
Social enterprise/social entrepreneurship
What are the names of Alex’s dog and cat?
Sirius Black and Cat'n Jack Sparrow
___ is the goal-oriented way of generating ideas and fresh alternatives to the status quo.
A. Concept Development
B. Brainstorming
C. Mind Mapping
D. Creative Thinking
Brainstorming
A competitive advantage a company might experience by being the first to market with a product or service.
First-mover advantage
The sources of active innovation resistance encompass two types of broad barriers to innovation adoption. What are they?
A. Functional Barriers and Psychological Barriers
B. Economic Barriers and Social Barriers
C. Behavioral Barriers and Structural Barriers
D. Technical Barriers and Perceptual Barriers
Functional barriers and Psychological barriers
What are the key characteristics (3) of a social enterprise?
Seeks to alleviate social problems
It must be run sustainably
Profits – when they exist – are typically reinvested in the business/social mission rather than funneled back to shareholders.
Establishing a deep understanding of those we are designing for is referred to as
Empathy
When the following conditions are met regarding your innovation
- The customers must want it.
- The firm can produce it.
- Economics can sustain it.
then you are said to have entered the:
a) "heck yeah zone"
b) "woohoo zone"
c) "wow zone"
d) "optimal zone"
c) "wow zone"
Fewer disputes over the ownership of ideas, ideas being more realistic to implement, and companies conveying that they value their team members’ ideas are all benefits of:
A. Open Innovation
B. External Crowdsourcing
C. Internal Crowdsourcing
D. Brainstorming
Internal Crowdsourcing
____ is a management concept whereby commercial enterprises integrate social and environmental concerns in their business operations
A. Corporate Governance
B. Corporate Social Responsibility
C. Environmental Impact Assessment
D. Sustainable Development
Corporate Social Responsibility (CSR)
Brainstorming and Concept Development are all tools that are part of what stage of design?
"What If?"
Name 5 companies we did a case analyses for this semester
Apple
Netflix
Lynk Biotech
Homeless world cup
Parrot
IDEO
___ planning operates on the premise that managers can reliably forecast future results based on historic data and past experiences.
conventional planning
A product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle is called a _____
A. Concept Product
B. Minimum Viable Product (MVP)
C. Pilot Product
D. Beta Version
Minimum Viable Product (MVP)
A framework that measures a firm's success in three key areas: profit (economic), people (social), and the planet (environmental).
A. Balanced Scorecard
B. Corporate Sustainability Model
C. Triple Bottom Line
D. Stakeholder Theory
Triple Bottom Line
Setting tight boundaries, designing with a sharp focus on key assumptions, and working in fast feedback cycles are key steps to a successful:
a)Customer co-creation
b)Brainstorming
c)Value chain analysis
d)Learning Launch
d)Learning Launch
Design Goal, User Perceptions, Functional Attributes, Constraints, and Physical Attributes are all element you want to describe in detail when creating your:
a)Design brief
b)Learning guide
c)Design criteria
d)Napkin pitch
c)Design criteria
A ___ is an experiment conducted in the marketplace quickly and inexpensively with the goal of testing any remaining critical assumptions about why your business idea is attractive.
A. Learning Guide
B. Pilot Test
C. Learning Launch
D. Market Trial
learning launch
There are two broad types of innovation resistance, what are they?
A. Active and Passive Innovation Resistance
B. Structural and Behavioral Innovation Resistance
C. Intentional and Unintentional Innovation Resistance
D. Functional and Emotional Innovation Resistance
Active and Passive Innovation Resistance
True or False:
Social enterprises are typically compelled to generate dividends or other forms of revenues for their shareholders
False
What tool from the book involves putting some prototypes in front of potential customers and utilizing the views of these initial customers to assist in shaping subsequent versions of a product/service.
A. Learning Guide
B. Customer Co-Creation
C. Brainstorming
D. Concept Development
Customer Co-Creation
What is the unmet need being addressed?; Is the company’s approach novel?; How do the customer and the company benefit?; and what competition will the company face, and what advantage will it have? These are all questions to answer when completing a:
a)Design brief
b)Napkin pitch
c)Design criteria
d)Learning guide
b)Napkin pitch
The notion that the real potential of a new venture or innovation is discovered as it develops and converts assumptions into knowledge is a core feature of _____
Discovery Driven Planning