Customer Relationship
Focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships
What is CRM
Long-term partnership among channel members working together to create a distribution system
What is Supply Chain Management
Product with no brand at all
What is generic.
Advertising that is used to sell a particular brand of product
What is Selective Demand
The Chinese online shopping holiday that occurs on 11/11
What is Singles' Day
A combination of product, price, distribution (place), and promotion
What is marketing mix
During this stage of the product life-cycle marketers must monitor early buying patterns and be prepared to modify the product promptly if necessary.
What is the introduction.
First step in new product development
What is idea generation.
This form of market segmentation has multiple marketing mixes and multiple target markets
What is Differentiated.
The most widely used tool of publicity
What is news release
The income of particular interest to marketers because consumers have the most choice in spending it
What is discretionary income.
The most expensive method of the promotion mix
What is personal selling.
The main reason new products fail
What is the product and marketing are not planned and tested as thoroughly as they should be.
A middleman that sells products to other firms
What is wholesaler.
The two states that do not observe day light savings timer
What are Arizona and Hawaii
My favorite candy bar is ____, which would be considered a _____ product.
What is Almond Joy and Convenience
The development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs.
What is line extension.
Charging different prices to different buyers for the same quality and quantity of product
What is differential pricing.
Plan that will enable an organization to make the best use of its resources and advantages to meet its objectives
What is Marketing Strategy.
Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples
What are traditional specialty stores.
Four kinds of utility
What is form, time, place, possession
When a company changes one or more of a product's characteristics to manage its product mix, it is engaging in ____ .
What is product modification
Setting a price at $6.99
What is odd number pricing.
Coordination of promotion efforts to maximize information and persuasive impact on customers
What is integrated marketing communications.
Directing a single marketing mix at the entire market for a particular product
What is Undifferentiated Approach