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what are the three steps to the issues priorities matrix?
What is
1. Identify a number of likely trends emerging in the natural, societal, and task environments.
These are strategic environmental issues—those important trends that, if they occur,
determine what the industry or the world will look like in the near future.
2. Assess the probability of these trends actually occurring, from low to medium to high.
3. Attempt to ascertain the likely impact (from low to high) of each of these trends on the
corporation being examined.