Volume
An emotional appeal is:
Pathos
What is cognitive dissonance?
When a person has 2 contradicting ideas which may make them uncomfortable.
What is an example of a primary source?
Raw data collected by a researcher - surveys, interviews, etc.
What are the 2 types of presentation opportunities?
Formal presentation and opportunity presentation
The process of focusing attentively on a speaker is:
Active listening
What are the 2 purposes of a presentation?
To inform or persuade
What is the halo effect?
A prejudgement of the speaker - impairment to fair evaluation
What are the 4 types of audience?
Friendly, neutral, hostile, and uninterested
What are corrective actions for crisises?
Restoration and prevention
What are the 5 types of business presentations?
Briefing, report, podcast, virtual presentation, and webinar
What delivery mode is the most versatile?
Extemporaneous Mode
What is the 3-step approach to Emergency Response Communication?
1. Initial Event
2. Primary Maintenance
3. Resolution and Evaluation
When an organization admits responsibility and apologizes:
Mortification
What are the 4 audiences for crisis communication?
Animated, antagonistic, bemused, and concerned
What 3 goals should a persuasive speaker have?
1. Win over your listeners
2. Know the subject thoroughly
3. Maintain a high standard of ethical behaviour
Which audience would you use offence-reducing crisis communication strategies?
Category B - antagonistic audience