General
What differentiates my offer from those of my competitors (my unique value proposition)?
It is essential to define your competitive advantage, that is, what makes your product or service unique or superior to existing solutions. This could be a lower price, higher quality, exceptional customer service, or technological innovation.
What problem are you actually solving for your customers?
(Their fundamental need)
What is the difference between revenue and profit?
Revenue is the total amount of sales, while profit is what remains after paying all expenses and costs.
How will the company generate revenue and become profitable?
Financial viability is at the heart of any business activity.
Why do they choose you instead of the competition?
Your unique advantage/value proposition
What is marketing in business?
Marketing encompasses the actions aimed at promoting a product or service, attracting customers, and meeting their needs.
Who are my ideal customers and how can I reach them?
Knowing your target market isn't enough; you need to know how to interact with it.
Your "Where are you going?"
Short-term and long-term objectives
Why is management essential in a business?
Good management makes it possible to optimize resources, reduce costs, and ensure the sustainability and growth of the company.
What are your strategic objectives?
Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide your growth and development (e.g., 10% growth in one year, launch of a new product line).
What is business?
Business refers to all activities related to the production, sale, and exchange of goods or services with the goal of making a profit.
What is an entrepreneur?
An entrepreneur is a person who creates and develops a business by taking financial risks to seize opportunities.
Who are your customers and what need do you fulfill?
Identifier précisément la cible (profil, besoins) et la valeur unique de votre offre. Ex: « Mes clients sont des indépendants dans le secteur Y, et mon service leur fait gagner 10h/semaine. ».
Why is it important to have a business plan?
A business plan helps define a company's objectives, strategy, budget, and financial projections. It also helps convince investors.
What is the role of customers in a business?
Customers are essential because they are the ones who buy the products or services and allow the company to generate revenue.