The "Lab" Life
This permanent marker is the official scent of a brainstorming session.
What is an Expo Marker?
This tech giant is famous for its minimalist "Shot on iPhone" campaign.
Who is Apple?
The caffeinated 3:05 PM tradition that keeps MAS Miami students vibrating through the afternoon.
What is a Cafecito/Colada?
"The idea is there, but the [blank] isn't," they are referring to the typography, color choice, and overall aesthetic polish.
The "Command + S" shortcut stands for this action, which you forget to do right before your Mac crashes.
What is Save?
The "unofficial MAS uniform" consisting of this color, from head to toe, to look like a serious creative.
What is Pink?
In 2024 and 2025, this cookie brand’s TikTok went viral for being completely "unhinged," featuring a chaotic, neon-drenched aesthetic that redefined "weird" brand social.
Who is Nutter Butter?
The neighborhood where MAS Miami is located, known for its murals and expensive parking.
What is Wynwood?
When a teacher says "I don't get it," it usually means you need to go back to this stage.
What is The Concept?
The specific Adobe program that "unexpectedly quits" the moment you try to render a video.
What is Premiere Pro?
The name of the website builder that 90% of MAS students use to build a portfolio.
What is Wix?
Winning a Gold Lion is great, but winning this "wood-colored" or "pencil-shaped" award from the UK-based D&AD is considered the ultimate flex in a portfolio.
What is a D&AD Pencil?
The specific type of footwear you should never wear to a portfolio review if you want to be taken seriously.
What are Flip Flops?
Copywriters are often critiqued for their "Manifesto," but Art Directors are critiqued for this—the art of arranging type so it's readable and beautiful.
What is Typography?
The name of the "holding" font that appears when you open a file without the proper typeface installed.
What is Adobe Sans or Myriad Pro?
The "Fashion Accessory" you must carry in MAS because the AC is set to "Tundra" while it's 95°F outside.
What is a hoodie?
As of 2026, this London-based giant is the world's largest holding company, owning Ogilvy, VML, and Grey. It famously started as a manufacturer of "Wire and Plastic Products."
What is WPP?
The specific "Sound of Miami" that interrupts every outdoor video shoot or recording session.
What is a car horn?
This is the name of the 2-minute video that explains your entire campaign to a busy Creative Director. If it’s too long, they’ll skip it; if it’s too short, they won't see your strategy.
What is Case Study?
This Photoshop tool is used to remove "distractions" (or your ex) from a photo.
What is the Content-Aware Fill or Clone Stamp?
The next step when finishing your mug of drip coffee?
What is put it in the Dishwasher?
Based in New York, this group is known as the "Creative Machine," housing the "Big Three" of BBDO, DDB, and TBWA.
What is Omnicom Group?
The natural phenomenon that occurs in Miami right when you have to carry a giant foam-core board from the parking lot to class.
What is Rain?
This is the name of the long, dramatic, and often overly-poetic piece of copy used to "set the tone" for a brand—usually the first thing a Creative Director skips when reviewing a student's book.
What is Manifesto?
This is the keyboard shortcut to "Paste in Place" in InDesign (a true life-saver).
What is Command + Option + Shift + V