Qualitative V. Quantitative
This type of research focuses on numbers and measurable data
Quantitative Research
Method involving studying people in their natural environments
Naturalistic observation
Who introduces bias in the transferring of data?
The researcher
What discipline was Margret Mead?
Anthropologist
Unlike quantitative data, qualitative data is most often what form?
Verbal
This type of research explores human perspectives and behaviors subjectively
Qualitative Research
Provides the most in-depth analysis and borrows from other methods
Case study
Human sciences are by nature...
Subjective
Guess what...
Bonus!
What can be lost when transferring data to a comprehensible form?
Knowledge
Qualitative research finds...
questions
Involves direct conversation or questions
Interview
What perspective considers both the researcher and participant?
Reflexive
Who did Margret do a naturalistic observation on?
Samoan people
Um...
Bonus!
What discipline was William Bruce Cameron?
Sociologist
What is a strength of naturalistic observation?
Ecological Validity
Qualitative research is subjective because it considers...
humans and their environment/experiences
Mead argued that human social organization and interactions are _ and _ specific
Variable and Socially/Culturally
Qualitative research cannot be understood through what type of data alone?
Numerical
Numbers do not always capture everything worth knowing about...
actions and interactions
What does naturalistic observation lack?
Generalizability
What is subjectivity?
Personal biases influencing how a person interprets or understands something
Term referring to the belief that human behavior cannot be fully understood outside its cultural and social environment
Cultural relativism
The strength of each method relies on its....
Context emphasis