A complete package that supports a "Go" decision by an entrepreneur to launch a new business.
launch plan
Revenues after costs
What is Net Income?
treating stakeholders as the entrepreneur would hope others would treat him/her
What is Fairness?
The ability to accurately convey. Both verbal (or spoken) and written communication skills are important.
Communication Skills
definition of Principal?
The amount of money borrowed.
Revenues minus costs
What is Profit?
A credit-worthy individual or business with sufficient liquidity that promises to repay a loan in the event that the debtholder can't make a required payment
Guarantor
Failure to repay a loan
What is Default?
What is the definition of Profit per Unit?
Unit price minus costs of goods sold.
An investment vehicle. Different types of securities include stocks, bonds and mutual bonds.
What is Security?
how a business communicates to large numbers of customers, motivating them to learn more about the business and its offerings
Marketing
All people or companies associated with an enterprise.
What are Stakeholders?
The ability to use computers for basic tasks, such as developing documents, sending emails and searching the internet for information.
Computer Literacy
Working with others to address a challenge. Individuals using their skills in harmony with others to complete a task. Effective teamwork involves trust among team members. Collaboration and cooperation.
Definition of Teamwork?
Companies that conduct business with another company, and that can document how well a company pays its bills to its suppliers.
What is Trade References?
The percentage of a loan a bank or online credit company charges when a small business receives a loan. Original fees add to the cost of the loan.
What is Origination?
When an entrepreneur's actions and decisions are guided by a set of beliefs about how he / she wants the business to succeed.
Mission-Driven
The act of making a business different (and presumably more attractive to target customers) than any competitor
Differentiation
a situation in which an individual might take action that would be a disadvantage to a person or company that believes this individual is serving them
conflict of interest
Debt includes a legal obligation by the borrower to repay the debt personally if the business is unable to make its scheduled debt payment.
Secured debt
What is Elevator Speech?
A clear, concise and compelling way to describe a business or a new business concept in 30 seconds; a differentiating vision to encourage potential investors or employees to learn more.
the promise that businesses or individuals make to keep certain information secret
Confidentiality
The decision point at which an entrepreneur makes the final decision on whether or not to launch a new enterprise or abort the effort due to unfavorable market research or pro forma projections.
GO/NO GO
A simple rule guides business ethics, the same basic rule that should guide all human behavior: act towards your stakeholders as you would hope they would act towards you.
Business ethics
A security is a financial asset, meaning a piece of paper that represents ownership and is worth money.
What are assets?