Holiday Timing
Brand engagement this month highly influences consumer purchasing decisions for the entire holiday season.
What is October
True or false: Three ad exposures per user during the holiday period maximizes revenue per user.
What is false
This is the impact the Election has on Holiday Shopping.
What is no impact
This match type had the lowest cost per conversion after Exact
What is Broad
This ad format is not currently available within Microsoft Pmax.
What is video
This ad type is most common to kicking off the research phase leading to a later conversion.
What is Audience Ads
The number of unique ad formats to serve a user to maximize revenue per user.
What is 5
This brand perk is most expected by consumers during the holiday season.
What is expedited shipping
Users in this type of audience list spend more during the Holiday season.
What is in-market audiences (more granular the list, the better)
This is the only campaign type that will take priority over Pmax.
What is Exact
The average length of a Holiday Shopper journey from their first search to purchase during the Holiday season.
What is 47 days
The percentage of total conversions (SEO + Search + Native) from Audience Ads with MTA
What is 27%
Gift card searches rose 14% YOY and peak during which week of the Holiday season
What is Christmas
This optimization is arguably most important this holiday season to beat competition
What is including sales and deals in ad copy and sitelinks
With a Pmax strategy – these are the other two campaigns you should always have live.
Exact Text and Shopping Catchall
According to MSFT data, the percentage of November orders that occur from an October Click.
What is 67%
These 5 Ad Types had the highest conversion rates during Holiday for the top 10 retail clients
What is Syndication, Custom Audiences, Target ROAS, Dynamic Remarketing, and Audience Ads
Bing engineers made significant traffic quality improvements the past 3 months. Name the expected outcomes.
What are improved clicks, higher conversion rates, and lower CPAs
This is the learning period for automated bidding.
What is 1-2 weeks, the more data the better, launch early before key dates!
The three Pmax optimization levers
Budget, ROAS/bid strategy, and ad scheduling
According to MSFT data, the percentage of December orders that occur from a October click.
What is 49%
This ad type resulted in the largest percentage in click lift (or brand engagement) for a brand when paired with search.
What is Multimedia Ads
CPCs are highest in _______ while the majority of purchases occur in ________ .
This setting removes dates from the autobidding algorithm.
What is seasonality adjustments
The lift in site visits and conversions Pmax drives compared to other MSFT automated bidding
What is 2.6X more site visits, 4.2X more conversions