Engagement
True or false: Captions on social media posts should be long. People engage more with longer captions.
False! Keep it short, sweet, and to the point for people.
What is the fastest growing social media app?
TikTok
What is a blog?
A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style
Edward Cullen is a vampire in what book/movie series?
Twilight
What pop star is performing her worldwide "The Eras Tour"?
Taylor Swift
What is engagement?
Engagement is a measurement of how people interact with your posts on social media
Think: Likes, comments, views, subscribes, shares, etc.
What social media apps does The College Experience have?
Facebook, Instagram, TikTok (not used as often)
Name one historical medium (form of media) that we looked at?
Newspapers, radio, television, billboard
What is the most popular Halloween costume in the US?
A witch
What date is considered "Star Wars Day" each year?
May 4th (May the 4th be with you!)
What is a trend on social media?
A type of content that gains popularity
Can you think of any big social media trends right now?
Name 3 of the top 10 most used social media apps.
Facebook, LinkedIn, Snapchat, TikTok, Discord, YouTube, Twitter (x), Instagram, Reddit, Pinterest
We looked at this awhile ago...
How many minutes (on average) do experts say people spend watching videos online each day?
a. 80 minutes
b. 120 minutes
c. 100 minutes
c. 100 minutes
What Halloween movie got a sequel last year, almost 20 years after the original movie was made?
Hocus Pocus
Who does Michael Scott hit with a car in the series The Office?
Meredith Palmer
What percent is ideal engagement?
10%
What social media company is starting to use celebrity images for AI to chat with people?
Meta (Facebook and Instagram)
What company had the "Worlds most famous commercial" that we watched?
Coca Cola with the "I'd like to buy the world a coke"
What state has the worlds largest haunted house?
Ohio
How many Harry Potter books are there in the series?
7 books
Without looking, how many social media followers does The College Experience instagram have? (If you're within 15 followers I'll give it to you!)
555 followers
What is the least amount of subscribers you need to have on YouTube before you can start getting paid for content?
1,000 subscribers
What is one advantage and one disadvantage of the internet?
Has the advantage of being cost effective
Allows for immediately getting the message out
Can be interactive and easy to track- aka engagement!
One disadvantage is that search engines aren’t always reliable
People can skip and ignore ads too
Which vegetable did people at one point think had superpowers on Halloween?
Cabbage
What is the name of the alternate dimension in Stranger Things?
The Upside Down