An enthusiastic or energetic statement presented as a fact
What is assertion?
100
Is an appeal to the subject to follow the crowd, to join in because others are doing so as well.
What is bandwagon?
100
A rhetorical appeal to the reader’s senses or emotions
What is pathos?
100
Comparing two unlike things using like or as
What is a simile?
100
Words or phrases that appeal to the five senses
What is imagery?
200
This technique is almost the reverse of bandwagon: It makes the product seem so new and so cool that you will be the first on the block to have it.
What is avant-garde?
200
Involves only presenting information that is positive to an idea or proposal and omitting information contrary to it.
What is card stacking?
200
A rhetorical appeal to reason or logic
What is logos?
200
Used to try to persuade an audience to agree with the writer
What are rhetorical appeals?
200
A writer’s choice of words
What is diction?
300
Are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
What are testimonials?
300
Is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.
What is transfer?
300
A rhetorical appeal that focuses on the character of the speaker
What is ethos?
300
Perspective from which a narrative is told
What is point of view?
300
A writer’s attitude towards the subject
What is tone?
400
Is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.
What is plain folks?
400
Tries to convince us of an idea or proposal by presenting it as the least offensive option.
What is the lesser of two evils?
400
Reasoning from the specific to the general theory.
What is inductive reasoning?
400
Deliberate, elaborate exaggeration
What is hyperbole?
400
A writer’s distinctive use of language
What is voice?
500
Are words that have different positive meaning for individual subjects, but are linked to highly valued concepts.
What are glittering generalities?
500
Seeks to build support by instilling fear in the general population.
What is appealing to fear?
500
Reasoning from the general theory to the specific
What is deductive reasoning?
500
Ordinary written or spoken language: NOT poetry, drama, or song
What is prose?
500
The arrangement of words and grammatical elements in a sentence