Core Ideas
Name some High and mid-status brands in the fashion industry
Bonus: low status?
High status: Gucci, Louis Vuitton
Mid-status: Aritzia, Zara
Low-status: Shein, Zaful
Why do mid-status organizations conform?
They want to protect their legitimacy.
What kind of industry did the authors study to show their theory?
Law firms and the movie industry.
What is the main idea of the “middle-status conformity” theory?
Organizations in the middle feel the most pressure to fit in.
Why can high-status organizations act differently?
They have secure reputations.
What kind of industry did WE study to show their theory?
The fashion industry.
What shape shows the relationship between status and conformity?
An inverted U-shape.
Why might low-status organizations not conform?
They are often seen as outsiders.
What problem can happen when companies copy others just to fit in?
Greenwashing.