Field Research
This is what we call the role of a field researcher who stands back and does not interact at all.
What is complete observer?
Content analysis is called this, which means it does not intrude on the personal lives of research participants.
What is unobtrusive?
Qualitative research is called inductive, meaning the theory comes at the end of the research process. In other words, the theory is said to be this.
What is grounded ?
This type of survey involves asking questions at one point in time.
What is a cross sectional survey?
This is what we call an interview that has flexibility and is not too rigid.
What is semi-structured?
This is what we call the role of the field researcher who is completely immersed in the group being studied.
What is complete participant?
Content analysis started as a methodology with the beginning of this.
What is mass media?
This measure of central tendency refers to the most common answer.
What is the mode?
This type of survey allows us to infer causality.
What is longitudinal panel survey?
This is what we call the person who manages the discussion in a focus group.
What is a moderator.
This is what we take detailed notes on in field research.
What is everything and anything!
Quantitative content analysis focuses on this type of content that is easy to identify and count.
What is manifest content?
This is a shorthand representation of some more complex set of issues or ideas.
What is coding?
Response options in a survey should cover all possible answers, i.e. they should be this.
What is exhaustive?
Interview questions should be this, meaning they allow the interviewee to answer freely using their own words.
What is open-ended?
Document analysis can occur in field research. True or False.
True.
This type of content involves reading between the lines and inferring meaning in content.
What is latent content?
This type of coding involves looking for themes to jump out to the reader while openly reading all texts.
What is open coding?
This type of bias in surveys refers to the respondent wanting to appear 'good' in their answers.
What is social desirability bias?
If you are audio or video recording your interview, you don't need to take notes. True or False?
False
This anthropologist studied the sexual lives of girls in Samoa.
Who is Margaret Mead?
Content analysis can tell us what people are thinking about the content they are exposed to. True or False.
False
This table helps summarize a distribution of responses to survey questions.
What is a frequency distribution?
This type of bias in surveys is concerned about the difference between people willing to participate and those who are not.
What is volunteer bias?
This is a kind of focus group relied on when researching Indigenous Peoples.
What are research-sharing circles?